11 Jun 2025 | AWE Team
Auggie Award Winners at AWE USA 2025
AWE USA 2025 Auggie Awards

The 16th anniversary of AWE marked another record year for the Auggie Awards – AWE's long-standing XR industry awards. We received the highest ever number of nominations, and record number of votes have been casted this year. 

Without further ado, the winners of the 16th annual Auggie Awards from AWE USA 2025 are:

  1. Best Art or Film
    Non-Player Character Musical by Brendan Bradley

  2. Best Campaign
    OREO X PAC-MAN SUPERMARCADE by ARKx | Form & Fun |Saatchi & Saatchi Germany

  3. Best Climate Change Solution
    Burn Zone: Immersive Truths from California’s Wildfires by Lucid Reality Labs

  4. Best Collaboration Tool
    Campfire by Campfire

  5. Best Consumer App
    Pencil by 4th Wall Breakers

  6. Best Content Creator(s)
    Dilmer Valecillos XR YouTube Channel by Learn XR LLC

  7. Best Creator & Authoring Tool
    Niantic Studio by Niantic Studio

  8. Best Developer Tool
    Lens Studio by Snap Inc.

  9. Best Education & Training Solution
    XR Guru Healthcare Pathways Training by XR Guru

  10. Best Enterprise Solution
    Cactus Spatial AI for Retail By Auki Labs

  11. Best Game or Toy
    Spatial Ops by Resolution Games

  12. Best Headworn Device
    XREAL One Series by XREAL

  13. Best Healthcare & Wellness Solution
    Fundamental Surgery by FundamentalVR

  14. Best Indie Creator(s)
    Ferryman Collective by Ferryman Collective

  15. Best Interaction Product
    Omni One by Virtuix Inc.

  16. Best Location-Based Entertainment
    AR in Google Maps for Paris Olympics by Rock Paper Reality & Google

  17. Best Societal Impact
    Sign Language Translator by Frame Sixty, LLC

  18. Best Use of AI
    Medical AI Agent by Lucid Reality Labs

  19. Best Web3 Implementation
    The Posemesh by Auki Labs
In addition to the above 19 categories, there was also the winner of AWE's Startup Competition. This year's Startup to Watch award goes to  Verse Immersive by Enklu.

Finally, there will be even more winners chosen at the event for the 'Best in Show' categories. Winners of these categories will be announced during the Event Wrap-up on Thursday, June 12, at 3:45 PM on the Main Stage, so make sure you check back on this blog, where we'll update these winners once they've been announced.

Huge congratulations to all of this year's Auggie Awards winners!

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