Samira has been producing project across web, application, and interactive experiences over her

15 years in the advertising industry in the Middle East, the US and the UK. She has worked with clients such as Sky Italia, Reuters, BBC, Ford, PepsiCo and HBO. Her more recent emerging tech delivery is the House of the Dragon’s App: Dracarys that was released on the App Store and Google Play in July 2022.

With immersive experiences, she strives to combine the latest innovations with emerging cultural trends to connect audiences emotionally with brands.

As a producer, she focuses on the implementation of frameworks and processes that allow for the team to work effectively. Her goal is also to facilitate collaboration and synergies with clients.