More and more live entertainment companies are exploring 3D virtual worlds as a new content distribution channel, to engage audiences in new ways and explore new monetization opportunities. Sports has always been at the forefront of innovation and has been using data to augment the viewing experience for many years. Now we see important technology waves come together to change live sports entertainment forever.
This talk discusses how advances in artificial intelligence is making live 3D data, for example of athletes, available in real-time, and how paired with the increasing adoption of 3D interfaces, this allows for a completely new live sports experience. We cover the state of the art of generating live 3D data, who the key players are (companies like Hawkeye, Beyond Sports, Move.ai etc.), and how it is used in a range of applications already today to provide fans at home a more immersive and interactive experience.
The web-based augmented reality game, launched on the occasion of the 300th anniversary of the Belvedere Museum, takes children and families on a thrilling adventure through the Baroque palace gardens. The grounds of the Belvedere were once home to a menagerie – one of Europe's earliest zoos - where Prince Eugene gathered animals from around the world. Six of these animals are now the protagonists of the new Fantastic Palastics game: Roco the Lion, Neo the Lemur, Rena the Gazelle, Pop the Sheep, Dada the Ostrich, and Flux the Porcupine. The Fantastic Palastics game brings the history of this World Heritage Site to life with AR technology by Niantic 8th Wall. The game was developed in collaboration with The Brand Father and Orb Amsterdam and powered by Niantic 8th Wall. Wolfgang Bergmann (CFO Belvedere) and Doruk Eker (Orb) will talk about the development and learnings of this innovative project.
Come to the Belvedere Gardens and play the game while you are in Vienna: www.belvedere.at/game
As the hotly awaited Wallace and Gromit VR experience ‘The Grand Getaway’ is gearing up for release, discover how the production team transformed this lovable duo from onscreen heroes into embodied characters in an immersive world.
Hear from the producers about the challenges of translating a famous IP to a new medium, and how to balance story and play when crafting a world-class VR experience rooted in heart and humour.
Like the adventure itself, expect to be surprised and delighted - and we’ll share a definitive answer to, ‘was it created in clay?’ See you in the rocket…
Vienna is a place with a rich past. Music, theater and science were omnipresent and so was their development. Now there is a great demand to bring topics which deal with this past into a contemporary environment using tools of new media like VR, AR, AI. How are these projects started and how do they get funding? And what are the specifics of XR scene in Vienna compared with the United States?
In this joint presentation, AJ & Adam will discuss:
• The history of media.
• The current transition from 2D (consumption based) media to 3D (immersion / interaction based) media.
• The opportunities for brands & startups to take part in the transition.
• Practical advice for brands making the leap to 3D.
• Q&A with the audience.
Realistic avatars are fundamental to VR experiences. Avatar SDK leads the way in creating lifelike avatars from selfies. In this discussion, we'll delve into the state of the art and the challenges associated with creating recognizable avatars. Topics will include avatar customization, the uncanny valley, and methods for measuring avatar likeness, as well as the implications of deep fakes.