09:45 - 10:10
Standardisation is of enormous economic importance: its main objectives are cost savings and work simplification. Standardisation leads to an increase in market transparency and a reduction in costs. By using standards, manufacturers can concentrate on the truly innovative aspects of their products and also gain important aspects of legal certainty. All these advantages naturally also apply to computer graphics and XR. VDC has established a global monitor for XR norms, standards, guidelines and recommendations. This monitor also records current standardisation projects and active working groups. Christoph's presentation gives an overview of the status quo of the XR standards monitor.
09:00 - 09:30
Ori Inbar, CEO and cofounder of AWE, will welcome attendees to the annual AWE EU 2023 event with the theme: XR is Everywhere!
He'll kick off his annual update with the state of the XR industry and where it's headed.
09:30 - 09:55
MR technology has already revolutionized the way we work, and many companies are seeing tangible results. It also presents the prospect of a strong partner ecosystem to drive innovation. Learn how powerful and manageable new products like Gen AI and AR technology, including Meta Quest 3 and Meta Quest for Business, can help connect employees and transform the way we work in the future.
10:00 - 10:25
Gadgets such as computers and smartphones have become integral to our daily routines, yet it seems they are reaching their limits. Join XPANCEO's founders, Roman Axelrod and Valentyn Volkov, Ph.D., as they delve into the evolution of these devices, envision the next generation of computing, and illuminate the essential technologies propelling us into this exciting new era.
10:30 - 10:55
Daniel will give a brief overview of how AR hardware and software developed over the past 25 years and how it led to where AR glasses are today.
12:30 - 12:55
How can we create value with technology? We will look at the Artivive use case, a 250k creators platform that uses AR to blend traditional and digital art, elevating both art forms and adding genuine value.