Journalist turned Founder/ CEO/ Creative Director at the Vienna-based digital marketing & content agency, The Wurst Agency (pun intended). Before becoming an Aussie living in Austria, he traveled overland (no plane = motorbike, horse, Tuk tuk etc.) from Australia to Austria for two years. Lost his virginity somewhere between Darwin and Kyrgyzstan. Spends his days seeking to understand audiences deeply, and create content experiences that are truly made for them.