The Future of Mobile AR: Engaging Content, Real Solutions

Mobile AR has been around for almost ten years. And yet very few people on earth use AR on a regular basis. The augmented reality medium, which is near limitless in possibilities, can’t seem to gain traction with mass audiences. In this keynote, Tropos AR evangelist Sven Van de Perre clarifies how the medium’s instant focus on advertising stifled its growth. Sven builds his case around several of Tropos AR’s clients, that adopted AR and placed it at the core of their platform, leading to massive success. The Future of Mobile AR is filled with real business cases and best practices on how to motivate brands to embrace the AR medium for non-ads content. Engaging solutions only possible in this powerful medium, coming to life in front of everyone’s eyes, on stage and above the crowd.