Willem Putzeys is a digital business consultant who has worked on innovative projects for many private and public organizations. Since 2021, he has been heading the creation of FAAM.vlaanderen for the Flemish government. FAAM, a virtual museum of history and culture, connects hundreds of museums, archives, practitioners and historical sites across Flanders in captivating digital stories about the rich heritage of the region. FAAM leverages visual storytelling, gamification and AR to appeal to a wide audience.