Chad Wollen is a Managing Partner at the Privacy Experience Agency, where he advises companies facing commercial and customer challenges created by new digital and data protection regulation. With 30 years of experience in the digital industry, Chad works with clients such as Meta, TikTok, and Microsoft to put customer insight, innovation, and creativity at the heart of their regulatory responses.

He advises organisations on digital growth strategies, leveraging his expertise in data protection, GDPR, AI Act, Digital Markets Act (DMA), and Digital Services Act (DSA) compliance. With a focus on Customer Consent, Permissions, and Privacy Management, Chad connects commercial objectives, customer expectations, and regulatory compliance, ensuring a balanced and effective strategy and outcomes.

As Co-Chair of the Privacy, Cybersecurity and Identity Working Group at the Metaverse Standards Forum, Chad is deeply involved in defining the technical and policy frameworks required for lawful and responsible virtual worlds and XR experiences.

Previously, Chad held executive roles at WPP, Vodafone, ITV, AOL, and Yahoo!, where he worked in marketing strategy, customer value management, product innovation, and consumer insight. He's currently focused on developing frameworks for responsible and compliant AI Act implementations which connect its risk and rights-based approaches with a customer-centric toolkit.