AWE EU 2024

Leland Hedges
General Manager
PICO XR US/EMEA (ByteDance)

Leland is the general manager of PICO XR EMEA and has held various positions within the region for the last eight years, both in the Enterprise and Consumer divisions. Leland is currently focused on delivering the best enterprise platforms and services for EMEA based ISV and end-customers in the areas of healthcare, training, education, and out-of-home entertainment. Prior to PICO XR Leland worked in XR start-ups and traditional gaming/electronics brands. He has an MBA from Haas School of Business, UC Berkeley with a concentration on Management of Technology.