AWE EU 2024

Fmr. Prof. Binh Minh Herbst
Co-Founder and XR Creative Director
A.MUSE - Interactive Design Studio

Minh is a Vietnamese-German Creative Director for Mixed Reality Experiences and 'Migrant Mom'. She studied Multimedia|VR-Design in Germany and worked on pioneering technologies in Silicon Valley before being recruited as a Professor of Game Art & Design at HBK Essen. Today, as Co-founder of A.MUSE, she creates impactful experiences at the convergence of interactive exhibits, VR/AR/XR, AI, edutainment and games. With her playful creations between art, design, tech and social entrepreneurship, she actively advocates for cultural diversity and digital equality. Minh was awarded with worldwide recognition, including “Unity for Humanity”, “Games for Change”, “MIT XR Hack” and “Cultural & Creative Pilot”. (⟶ More info: www.amuse.vision | LinkedIn: https://www.linkedin.com/in/tibimi/ )