Brian Ballard has played a crucial role in advancing enterprise augmented reality solutions and has been on the forefront of developing software solutions that enable revolutionary new scenarios for smart glasses in the enterprise. Ballard’s work has focused on using smart glasses to create powerful ways for the workforce to interact with the digital and physical world.

In 2011 he co-founded Upskill (formerly APX Labs), one of the first companies that built and pioneered industrial applications of wearable technology, which was acquired by TeamViewer in 2021. Ballard is a frequent speaker, author, and recognized expert in the field of wearable computing and has contributed multiple publications and patents related to wearable computing technology.