Nonny de la Peña, founder and CEO of Emblematic Group, a leader in virtual, mixed, and augmented reality, marked her entry into the XR space with her research into immersive journalism in 2009. Hailed as "The Godmother of Virtual Reality" by The Guardian and Engadget, De la Peña has been instrumental in shaping virtual reality as a modern medium of expression. 

Regarded as the creator of immersive journalism and with more than 20 years of award-winning experience in print, film and TV, her pioneering work earned her a spot on Fast Company’s list of people who made the world more creative. Her spatial narratives are consistently met with critical acclaim.