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May 31
09:00 AM - 09:30 AM
Description
The optimization of product placement and assortment in-store and on-shelf helps maximize sales and reduce costs. Using mobile VR with embedded eye-tracking, Accenture teamed with Qualcomm and Kellogg’s to reinvent how brands and retailers gather consumer data and perform research —more rapidly and affordably at larger scale. Kellogg’s was launching Pop Tarts Bites and needed market data to determine placement, assortment and promotion. Using Qualcomm’s reference headset powered by the Snapdragon 845 with embedded eye-tracking, and software from InContext Solutions and Cognitive3D, Accenture Extended Reality (XR) developed a pilot VR solution that immersed consumers in a full-scale, simulated store, enabling them to move through the space, shop, pick up products and place them in carts--all while tracking what consumers were looking at, for how long and why. The pilot proved the high degree of correlation between the VR test results and those of traditional testing methods. More importantly, eye-tracking provided deeper behavioral data that led to a different merchandising conclusion—to place Pop Tarts Bites on a lower shelf, increasing total brand sales by 18 percent during testing
Speakers
Head of Brands
,
Epic Games - Unreal Engine
Sr. Director Business Development
,
Qualcomm
Related Sessions
May 29
10:00 AM - 10:30 AM
Description
There is growing concern that new technologies such as AI and ML could cause an avalanche of job losses across industries and replace the worker completely - but is this entirely accurate? Let us show you how you can adapt your business to work alongside new technology by transforming media panic into sensible preparations for AR in the workforce. Our experience shows that AR will undoubtedly change the workplace, but rather than a rise of the machines, our customers are experiencing significant job growth rather than job losses.
This talk will shine the light on how AR enriches, rather than replaces, the workforce to enhance and create jobs. It is common fact that, AR empowers people to perform tasks more efficiently, quicker and with less errors. In times where skilled workers for offshore or repeatable tasks are rare, AR also enables enterprises to reskill and upskill new and existing employees, enabling them to perform tasks outside their area of expertise in an enjoyable and user-friendly way.
Speakers
COO
,
RE'FLEKT
May 29
10:30 AM - 11:00 AM
Description
AR’s quick evolution from experimental technology to process and profit driver has resulted in a wide range of expectations from the market. Now with next-generation hardware and software catching up with AR’s true potential, the burning question on everyone's minds is "what's next?"
Join Scope AR as they take you on an “AR journey” from their perspective as industry pioneers. Hear what the surprising early-stage market drivers in the space actually were and how they’ve matured to meet today’s more sophisticated use cases. Understand what today’s must-have features can deliver to enterprise workers, as well as explore some realistic expectations users should have when thinking about how to use the technology. Finally, learn about some incredible innovations that AR will enable in the next few years, further transforming how we share knowledge and interact with data while on the job.
Speakers
President and Co-Founder
,
Scope AR
May 29
11:30 AM - 12:00 PM
Description
Over the next decade, 10 million manufacturing jobs will likely be needed, yet millions are expected to go unfilled, according to a report from Deloitte and the Manufacturing Institute. An exodus of retiring workers, combined with increasing product complexity and customer demand, requires manufactures to take new approaches for delivering relevant information to front-line workers.
Augmented reality delivers transformative value by facilitating and improving training, knowledge transfer and the communication of critical information from retiring experts to the new and existing workforce.
Please join JJ Lechleiter, VP of Product Management at PTC to discover how you can accelerate time-to-value for augmented reality in your business, alleviate the skills gap crisis and empower your workforce with the critical information they need to:
· Increase productivity
· Reduce scrap & rework
· Elevate service quality
· Improve safety & compliance.
The future of factory floor and field service workforce communication will increasingly rely on augmented reality as an efficient, flexible workforce multiplier.
Speakers
VP Product Management
,
PTC
May 29
12:00 PM - 12:30 PM
Description
The building industry is going through a fast-paced technological transformation, revolutionizing design, construction, assembly, manufacturing, and maintenance, workflows. Digitalization is at the core of this process and XR technology, with its ability to merge physical and digital content, serves as a fulcrum of this integrated environment. The presentation will cover real-world use cases and future development including the potential synergy between XR, eye tracking, and brain-computer interface.
Speakers
Director, Mixed Reality
,
Trimble
May 29
02:00 PM - 02:30 PM
Description
While there are numerous case studies covering the quantitative benefits of enterprise augmented reality (AR), an important qualitative benefit has emerged. Businesses spanning multiple industries across the globe have seen a fundamental behavioral change in how people train, work, collaborate, and plan. These changes go beyond the simple productivity, quality, and safety gains traditionally touted with AR, and can have an even more transformative effect in the long term. Attend this session and learn how businesses are capitalizing on this to drive re-invention of conventional business models, operational management, and resource utilization, as well as unlocking higher-value jobs for the hands-on workforce through an AR-led digital workforce transformation.
Speakers
Chief Strategy Officer
,
Upskill