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May 29
10:00 AM - 10:30 AM
Description
Mobile Augmented Reality is already a mainstream media platform in use today by more than 1 billion consumers worldwide. With the release of new untethered headsets and more content to experience on them, Virtual Reality is on its way to critical mass as well. Games and entertainment have been the key driver for adoption on the consumer end, but will it be enough to sustain the current speed of adoption? What's the demand for entertainment applications and how can developers monetize? Finally, where are the biggest opportunities for advertisers and creators who seek to engage these hard-to-reach consumers? Will the gaming-focused Oculus Quest open the floodgates and serve as the catalyst for broader consumer adoption? Learn the answers to these questions and more as Stephanie Llamas, head of XR at SuperData, a Nielsen Company, presents critical data and insights from her unique vantage at the center of the exploding VR and AR universe.
Speakers
Head of XR
,
SuperData
Related Sessions
May 29
10:30 AM - 11:00 AM
Description
Compelling, adaptive, and responsive content will define the future of mixed reality. Join games veteran David Elton in an exploration of how video game mechanics will drive the evolution of location-based entertainment experiences
Speakers
General Manager and Project Director
,
DreamCraft Attractions Ltd.
May 29
11:30 AM - 12:30 PM
Description
Learn how DreamWorks innovators and the Advanced Creative Technology team took audiences on a virtual tour of the Hidden World and sent them base jumping through Berk in a virtual race with your favorite characters. Using real-time technology via game engine, you will see how immersive storytelling turned the beloved How to Train Your Dragon franchise into unique VR experiences.
Speakers
Senior Media, Ent & Emerging Tech Exec
,
Consultant
Sr. Software Engineer
,
DreamWorks Animation
VR Director
,
DreamWorks
Manager of Virtual Production (NLAB)
,
Netflix
Creative Director
,
Walmart Labs
May 29
01:30 PM - 02:30 PM
Description
Topics to be covered:
• What are the key factors that entertainment venues are looking for in a VR attraction?
• Design considerations for LBE providers & end-users
• Deciding between Road-shows vs Brick & Mortar Location. Is one better than the other?
• Marketing strategy for LBE venues
• Where is the industry going?
• What hurdles are we facing?
Speakers
Principal Program Manager
,
Microsoft
Senior Media, Ent & Emerging Tech Exec
,
Consultant
AR/VR Program Director
,
Amber
EXECUTIVE PRODUCER
,
MEOW WOLF
Senior Consultant
,
LBE News
Sr. BD - Games
,
PICO XR
May 29
02:30 PM - 03:00 PM
Description
Augmented Reality (AR) has the potential to be the future of entertainment by igniting imaginations and unlocking entirely new, valuable ways for humans to interact with each other. Imagine visiting Dolores Park and playing a game of virtual Jenga with everyone nearby, or learning about the First Transcontinental Railroad in school building a digital representation with classmates, or building a collaborative AR sculpture at the San Francisco Museum of Modern Art. These examples only begin to describe how AR has the potential to elevate the entertainment world by providing a new way for humans to interact with each other and the world around them.
2019 is set to be a watershed year for AR, and Anjney will discuss the importance of having the technology to support the anticipated massive mainstream adoption; he can also speak to the technology and best practices (for companies, creators, programmers, and others) that will make AR experiences an easily adopted, everyday part of our lives.
Speakers
CEO and Cofounder
,
Ubiquity6
May 29
03:00 PM - 03:30 PM
Description
Raising a baby bird is tough. Building a digital one that looks gorgeous and captures the hearts of both bird and non-bird lovers is even tougher.
In this session, Chandana Ekanayake, Co-founder and Studio Director of Outerloop Games, will share about the specific tools used to create the majestic feathered friend in their new game, Falcon Age. He will also share about the power of using AI, gameplay, and narrative to allow players to build a relationship with a character in VR and non-VR. He’ll wrap up the session with tips on how to create excitement and awareness of your game using social media and Q&A.
Speakers
Co-Founder / Studio Director
,
Outerloop Games