Description

Immersive technologies like VR and AR arguably represent the most powerful storytelling medium we have ever had. Until recently, AR brand applications and experiences have been relegated to experiments and bespoke activations, trapped within the confines of purpose-built applications. But the industry is moving fast. Really fast. And while change is great, it can also be confusing, misleading and messy.

How are brands using AR? Who is adopting? Is it really working? Join Unity Technologies’ Tony Parisi as he explores the utility of AR, examining its usefulness, scalability, and enjoyment through case studies, lessons learned and experiences from the field.

Speakers

Tony Parisi

CPO , Lamina1

Description

Panelists will discuss the unique challenges and opportunities of XR facing sports institutions with deep traditions and history, such as the PGA Tour and the Boston Red Sox. Topics will cover technology, audience targeting and the often-under-appreciated elements of education and deployment for legacy brands.

Speakers

Jason Yim

CEO , Trigger Global

Michael Ivins

Marketing Producer , Boston Red Sox

Devon Fox

Director, Digital Platform Innovation , PGA TOUR

Description

Since Houzz launched its View in My Room 3D tool, more than two million people have used augmented reality when buying products in the Houzz app. People that have interacted with the feature are 11X more likely to make a purchase and spend 3X more time on the app.

Learn how Houzz built a powerful AR shopping feature for mass market impact, and find out what’s next for true mass market applications in AR shopping.

Speakers

Sally Huang

Head of Visual Technologies , Houzz

Description

Engagement is all about meaningful customer interactions. Engagement is one of XR’s superpowers. When someone puts on a headset or uses an AR app, they are engaged in a brand experience. More and more companies are starting to realize this immersive opportunity. The Superpowered Consumer Engagement panel brings together brand leaders and technology to discuss how engagement played a key role in digital innovation activations.

Speakers

Richard Hess

Extended Reality (XR) Center of Excellence (CoE) Lead , Mondelēz International

Jason Yim

CEO , Trigger Global

Eden Chen

Co-Founder/CEO , Fishermen Labs

Mohamed Rajani

Director, New Business Development , Macy's

Julie Smithson

Co-Founder & COO , MetaVRse

Description

This panel brings together top marketing and creative executives working on XR creative content for brands. Each of the panelists will share their experiences and lessons learned as they developed projects for the top companies in some of the biggest locations in the world.

Speakers

Samantha Wolfe no

Managing Partner , We Are Phase2

Dan Ferguson

Co-Founder , Groove Jones

Keith Curtin

VP , Zappar

Tracy Quitasol

Managing Director , OMD Worldwide

John Buzzell

EVP, Technology & Experience , You Are Here Labs

Samantha Wolfe

Managing Partner , PitchFWD LLC