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WebAR: Bridging the physical and Digital World

May 30

02:30 PM - 03:00 PM

Description

Most software developers today have “mobile-first” tattooed somewhere on their bodies because we humans currently explore our world primarily through portable devices. While the internet has caught up with this behavior, the physical world has not. Streets signs, airports, and TVs could all do a better job delivering mobile and digital moments.

Geenee helps mobile devices see the world around them through lightweight and robust image recognition that triggers contextual content at the moment of relevancy, from ticket sales and film trailers to augmented reality stories and storefronts.

Geenee provides rich mobile results through a scalable, web-based platform with no downloaded app required. We’re working to make accessing contextual content directly from the world around you easy, rewarding, and meaningful.

Speakers

CEO , LayA|R
Chief Creative Officer , Seek XR

Related Sessions

May 29

10:00 AM - 11:00 AM

Description

AR is bringing great changes to the way we live, work, play and more. Mobile AR and AR glasses both enjoy the new interaction challenges, like no intuitive keyboard or touchpad for AR glasses, non-immersive experience on the mobile device. How can we overcome these challenges to build exclusive experience with mobile devices and AR glasses. In this session, we’ll explore how easy to create an immersive experience on AR glasses by mobile native and web-based AR app. We’ll also cover how to use different interaction models to enhance the AR experience from mobile device to AR glasses.

Speakers

Software Engineer Lead , Rokid
May 29

12:00 PM - 01:00 PM

Description

AR is exciting but as user become used to the technology delivery matters increasingly. WebXR brings VR but also now AR to the web. The specification is lead by the W3C and being currently implemented by all major browsers vendor, from mobile phone to high-end augmented reality HMDs. This new path provides a way to make content available without relying on dedicated app stores while bringing new challenges. This talk will touch on what is feasible today and how to start developing AR content on the way using experimental and stock browsers.

Speakers

WebXR consultant , European Parliament and UNICEF
May 29

01:00 PM - 02:00 PM

Description

The XR developer’s dilemma is deciding which platform to make content for, and which will gain the largest audience. Given limited time and resources, targeting multiple platforms would be ideal, yet contains its own share of unique challenges. In this session, Andrés Ornelas and Coby Palivathakul share lessons learned applying a content-first approach to building Spatiate, a multi-platform collaborative art creation app designed for high-end Spatial Computing coupled with the reach of mobile AR. Learn best practices for approaching multi-platform, discover the unexpected benefits of building across realities, and walk away knowing how you can indeed play to the lowest common denominator while still maximizing each platform’s capabilities.

Speakers

Chief Technology Officer , Across Realities
Senior Content Producer , Across Realities
May 29

02:00 PM - 03:00 PM

Description

Come and learn how to build AR experiences with ZapWorks, the award-winning suite of creator tools. For the first time we’ll be unveiling the new WebAR capabilities which take the robust ZapWorks ecosystem and allows for the publishing of AR experiences to the mobile web. This session is open to mixed levels of ability and will include drag and drop (we’ll build some fun face filters) and scripted experiences for the developers in the room.

Speakers

Co-founder & CTO , Zappar
May 29

04:00 PM - 05:00 PM

Description

In this talk Jan-Erik will present his vision of how AR Cloud tecnology can enable a digital upgrade of our shared physical reality and how that holds the promise of enhansing every aspect of our digital lives you can imagine and beyond. The AR industry needs this technology to be able to realize what futurist and sci-fi authors have been envisioning for the last few decades and what the speaker himself has been dreaming of since his teenage years.

On the flip side of the great potential that AR Cloud holds for good, there is also the real risk of falling into "Black Mirror" scenarios. If we are careless about this technology things might descend towards a digital prison rather than a digital upgrade. Already we see how Shenzhen, China is using exponential technology to monitor and track every person everywhere - the invasiveness of this practice will become much worse if or when the authorities deploy AR-Cloud technology. Towards the end of his talk, Jan-Erik will also say a few words about how Open AR Cloud is bringing together people from all over the world to build an open and interoperable spatial computing ecosystem for the benefit of all. By bringing together the best minds we have a fighting chance to avoid the pitfalls and usher in a great new era!

Speakers

Head of Spatial Computing , Hypergiant Sensory Sciences
Managing Director , Open AR Cloud