AWE USA 2019 - Owning Augmented Space

Owning Augmented Space

May 30

11:00 AM - 11:30 AM

Brian Wassom | Warner Norcross + Judd LLP

Description

"How can I own the AR 'air rights' around my physical property?" This may be the most commonly asked legal question around AR content. It is gaining new momentum and importance today, as location-based AR finally turns a profit, and as the quest for the Open AR Cloud takes shape. Finding the answers requires crossing the boundaries of multiple legal disciplines and practical concerns, and will not always be easy. This session will equip you to understand the legal risks and give you strategies to protect the integrity of both physical space and digital expression.

Speakers

Brian Wassom

Partner , Warner Norcross + Judd LLP

Neil Mandt

CEO/Co-Founder , Navigation Media

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May 30

10:00 AM - 10:30 AM

AR is Ready for Prime Time Implementation and Investment

Lucas Matney | TechCrunch Matt Miesnieks | Dejavu Niko Bonatsos | General Catalyst Partners LLC

Description

Over the last three years, we've seen AR mature from being a platform for gimmicky marketing ploys to being on the verge of becoming a high-impact technology that is poised to change the way entire verticals operate. Enterprise-grade applications are poised to remake functions like customer experience, training, and compliance. Before we get there, there's still a bit more work to do on UI/UX, hardware and the underlying "picks and shovels" dev tools. Matt Miesnieks and Niko Bonatsos talk candidly about how technical advances in the next 12 to 18 months will shape both real monetization of emerging AR tech and renewed interest in investment in the space.

Speakers

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10:30 AM - 11:00 AM

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Michael Leventhal | Holmes Weinberg, PC

Description

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Speakers

Michael Leventhal

Partner , Holmes Weinberg, PC

May 30

11:30 AM - 12:00 PM

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Description

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