Agenda

Description

This panel brings together top marketing and creative executives working on XR creative content for brands. Each of the panelists will share their experiences and lessons learned as they developed projects for the top companies in some of the biggest locations in the world.

Speakers

Samantha Wolfe no

Managing Partner , We Are Phase2

Dan Ferguson

Co-Founder , Groove Jones

Keith Curtin

VP , Zappar

Tracy Quitasol

Managing Director , OMD Worldwide

John Buzzell

EVP, Technology & Experience , You Are Here Labs

Samantha Wolfe

Managing Partner , PitchFWD LLC

Description

Augmented Reality (AR) has the potential to be the future of entertainment by igniting imaginations and unlocking entirely new, valuable ways for humans to interact with each other. Imagine visiting Dolores Park and playing a game of virtual Jenga with everyone nearby, or learning about the First Transcontinental Railroad in school building a digital representation with classmates, or building a collaborative AR sculpture at the San Francisco Museum of Modern Art. These examples only begin to describe how AR has the potential to elevate the entertainment world by providing a new way for humans to interact with each other and the world around them.

2019 is set to be a watershed year for AR, and Anjney will discuss the importance of having the technology to support the anticipated massive mainstream adoption; he can also speak to the technology and best practices (for companies, creators, programmers, and others) that will make AR experiences an easily adopted, everyday part of our lives.

Speakers

Anjney Midha

CEO and Cofounder , Ubiquity6

Description

In this session Jan is going to give an overview about the manifold requirements XR solutions must fulfill for a successful implementation in an enterprise environment. Some of the key learnings will be shared and he also will point out the small differences existing between the consumer world and enterprise approaches.

Speakers

Jan Pflüger

Founder , AdvisXR

Description

What’s inspiring a growing technical and creative community to build AR experiences with a sound first approach? Michael Ludden will speak about the wearable devices and tools that developers and creators are using to build audio augmented experiences with Bose AR. Showcasing some of the more compelling and available “heads up and hands-free” applications, built by members of the Bose developer and creative community, you’ll hear how Bose AR is enabling new experiences for millions of users. Learn more at bose.com/ar.

Speakers

Michael Ludden

Principal Augmented Reality Advocate , Bose

Description

My team meets weekly in a virtual environment we are building, which is designed to build effective virtual teams. We improve the experience, and the experience improves us, providing feedback on our interpersonal skills. We are agile people, with a mission to help organizations thrive in our "4D" world of work as teams are increasingly diverse, disbursed, digital and dynamic. XR with AI can enable "learning in the flow of work" to help forge inclusive leaders and future ready organizations.

Speakers

Dean Slawson

CEO , VRAINIUM

Description

Leaning into the future of Immersive storytelling and spatial computing at The New York Times

Speakers

Graham Roberts

Director of Immersive Platforms Storytelling , The New York Times Company

Description

While many companies include “AR Cloud” in their descriptions of offerings, to those outside the echo chamber, messaging about AR Cloud resembles a very dense fog. What constitutes an AR Cloud product or feature? Who’s doing what on or in AR Cloud? How can buyers evaluate AR Cloud offerings? How can AR Cloud technology providers evaluate potential partners?

This talk reveals the world’s first “landscape view” of AR Cloud companies, products and services and describes distinct ecosystem segments. It provides a framework which technology buyers can use to define requirements and AR Cloud technology providers can use to differentiate their offerings.

Speakers

Christine Perey

Spime Wrangler , PEREY Research & Consulting

Description

Deskless workers have been receiving quite some attention as of late, and rightly so. 80% of the workforce is deskless, but until now they’ve been largely missing from the digital transformation strategy. Desk workers use CRM packages and ERP systems. Deskless workers have pen and paper. Technology is bringing the deskless workforce on the verge of a new era: connected workers, empowered by mobile and wearable technology.
•The needs of the deskless workforce in industry?
•Smart eyewear for smart workers?
•Software to inform, to guide, to assist?
•The business value? Augmented or Fake Reality?

Speakers

Christian Guillemot

CEO , AMA Xpert Eye

Peter Verstraeten

CEO , Proceedix

Description

Augmented Reality is having a profound impact on the way people shop online. By enabling consumers to interact with and try products before purchasing as they would in a brick and mortar store, Augmented Reality has been proven to increase sales conversions, reduce product returns and extend online engagement. This presentation will examine the latest technologies, trends and strategies for deploying AR for e-Commerce.

Speakers

Dalia Lasaite

CEO , CGTrader

Tom De Vos

Director of e-Commerce , Fat Boy

Description

Raising a baby bird is tough. Building a digital one that looks gorgeous and captures the hearts of both bird and non-bird lovers is even tougher.

In this session, Chandana Ekanayake, Co-founder and Studio Director of Outerloop Games, will share about the specific tools used to create the majestic feathered friend in their new game, Falcon Age. He will also share about the power of using AI, gameplay, and narrative to allow players to build a relationship with a character in VR and non-VR. He’ll wrap up the session with tips on how to create excitement and awareness of your game using social media and Q&A.

Speakers

Chandana Ekanayake

Co-Founder / Studio Director , Outerloop Games

Description

Network with your peers and share your session highlights.

NOTE: Food and beverages are available for purchase at the following food stands located within the Santa Clara Convention Center: Pete’s Coffee Cart, Great America Lobby Food Court, Mission City Lobby Food court

Description

HTC VIVE's Head of Product Vinay Narayan and Circuit Stream's Lead XR Instructor Usman Mir share the development potential of HTC VIVE's latest eyetracking SDK: Pro Eye. Discover the possibilities Pro Eye opens for developers, experience enterprise use cases, and learn how to build an eyetracking app yourself from expert VR instructors.

Description

The National Basketball League (NBA) is one of the most progressive, forward looking and technologically advanced professional sports leagues in the world. Join David Browning, Senior Product Manager for NBA Digital and hear about the wide scope of VR/AR/MR products that they have brought to the market in the past few years. As well as a discussion on where HMD sports content will likely go in the coming years.

Speakers

David Browning

Sr. Product Manager, Emerging Products , NBA Digital

Description

This is a historic moment. We are on the cusp of a new generation of mobile computing. Latency-free 5G broadband networks, Artificial Intelligence (AI) and Augmented Reality (AR) technologies will converge in the next five years to change the world as we know it. Our devices will change dramatically and change us in ways no one can fully predict. Convergence tells the story of Augmented Reality, a new technology that’s seeping into every smartphone and every workplace. But the smartphone is just the beginning. We will soon wonder how we put up with its miserable form for so long. In this presentation of key ideas from his new book, author and Forbes columnist Charlie Fink will discuss how the convergence will lead to head-worn, interoperable AR/VR glasses and, ultimately, to wearable, invisible, computing. The book uses a kind of AR called "marker AR," to allow readers to use their smartphone to bring pages to life in surprising and entertaining ways to illustrate how the world, and everyone it, will be painted with data. More than a book about technology, this is about an evolutionary change in humankind.

Speakers

Charlie Fink

Consultant, Columnist, Author, Adjunct , Forbes

Description

One of the factors that give us confidence in the future of spatial computing is the amount of investment being made by influential tech giants. That includes most of the major platforms and more notably, tech' s big five: Apple, Google, Facebook, Amazon and Microsoft. But an important question is Why? What are their motivations? The answer is different for each of these players, but one theme persists: They're each motivated to protect or grow core businesses. And they're finding ways that XR, especially AR in the near term, accomplishes that goal. Why is this important? Answering the question of why can inform the what and how, which have implications for the rest of us. Knowing these players' course headings and motivations are can help XR startups and investors align their strategies and product road maps. ARtillery Intelligence Chief Analyst Mike Boland has spent lots of time thinking, writing and speaking about this topic (including a chapter in Charlie Fink's latest book) and will break it down for the AWE audience. This will include an in-depth look at each of these players' moves, motivations and trajectory.

Speakers

Mike Boland

Chief Analyst , ARtillery Intelligence

Description

5G promises to bring new levels of performance and efficiency that will power new user experiences and redefine a broad range of industries with connected services from retail to education, transportation to entertainment, and everything in between. 5G will also be a catalyst for Augmented Reality in the Enterprise, delivering multi-Gbps peak rates, ultra-low latency, massive capacity, and a more uniform user experience to businesses deploying AR technology. With 2019 as the beginning of a new era in communications, come learn how 5G will intersect the Enterprise Augmented Reality glasses of today, and become a fabric for enabling the more immersive experiences of tomorrow.

Speakers

Brian Vogelsang

Sr. Director, Product Management , Qualcomm

Description

AR Try-Ons for footwear have arrived. We look at how Vyking's SneakerKit will be used by brands, creators and in e-commerce as well as how this technology will ultimately will give birth to a new era of digital fashion.

Speakers

Matthew Klimpke

Co-founder & CEO , Vyking | AR Full-Body Tracking

Description

Spatial AR has provided an entirely new canvas for designers. No longer encumbered by a 2 dimensional window, UX designers are free to explore a 3 dimensional space. Yet, designers seem confined to traditional UI elements, influenced by standards for web or mobile applications even when we know the potential for spatial AR to present information not just when we need it, but where. Inspired by the concept of embodied perception, Hannah Nye will teach attendee’s DI’s process for breaking old design paradigms. She will teach designers how to influence user action and improve performance within enterprise AR maintenance and medical AR training experiences. This tutorial will be approximately 50 minutes.

Speakers

Hannah Nye

Senior UX/UI Designer , Design Interactive, Inc.

Description

In this talk Jan-Erik will present his vision of how AR Cloud tecnology can enable a digital upgrade of our shared physical reality and how that holds the promise of enhansing every aspect of our digital lives you can imagine and beyond. The AR industry needs this technology to be able to realize what futurist and sci-fi authors have been envisioning for the last few decades and what the speaker himself has been dreaming of since his teenage years.

On the flip side of the great potential that AR Cloud holds for good, there is also the real risk of falling into "Black Mirror" scenarios. If we are careless about this technology things might descend towards a digital prison rather than a digital upgrade. Already we see how Shenzhen, China is using exponential technology to monitor and track every person everywhere - the invasiveness of this practice will become much worse if or when the authorities deploy AR-Cloud technology. Towards the end of his talk, Jan-Erik will also say a few words about how Open AR Cloud is bringing together people from all over the world to build an open and interoperable spatial computing ecosystem for the benefit of all. By bringing together the best minds we have a fighting chance to avoid the pitfalls and usher in a great new era!

Speakers

Jason Fox

Head of Spatial Computing , Hypergiant Sensory Sciences

Jan-Erik Vinje

Managing Director , Open AR Cloud

Description

An exploration of various strategies to implement XR technologies into the music festival experience and drive fan engagement.

Speakers

Sam Schoonover

Coachella Digital Innovation Manager , Goldenvoice