Director and Worldwide Head of XR, Displays, Wireless ecosystems Director and Worldwide Head of Virtual Reality, Radeon Technologies Group, AMD. He is the Founder and Chair of the TIFCA Immersive Technology Alliance. He has over 30 years of experience in research and product development. Sartain published one of the first books on the topic of 3D Audio and Psychoacoustics, and holds eight patents across numerous fields and technologies.