Agenda

Description

In today’s ever-evolving retail landscape, personalization is essential to engage customers and build brand loyalty. In this session, you’ll learn why AI + AR technology and solutions such as virtual try-on are transforming the retail space and enabling personalization in powerful new ways. Learn how top brands have leveraged AI + AR across their omnichannel shopping journey to provide every customer with personalized recommendations.

Speakers

Paul Liu

AVP, Product Marketing, Strategic Partnerships , Perfect Corp.

Description

Apparel, footwear and accessories brands around the world have been hard at work transitioning from 2D to 3D designs with programs like Clo, Browzwear, Keyshot, Modo and others. First this streamlined the design process, then enabled B2B sales without samples, and now we're seeing incredible, immersive customer experiences across eCommerce, social media, NFTs and game-engines (aka the metaverse). Hear from industry leader Safir Bellali, Senior Director/Advanced Digital Creation at VF Corp and Ashley Crowder, Co-Founder/CEO VNTANA on how brands have transformed their digital product creation process to streamline the 3D journey from design to sales and marketing and beyond.

Speakers

Ashley Crowder

CEO, Co-Founder , VNTANA

Safir Bellali

Sr Director, Advanced Digital Creation , VF Corporation

Description

Storytelling IP is well-known for making transmedia journeys, from books to movies to comics to TV shows and even Instagram stories and AR activations. Now, the Metaverse provides yet another place for IP to shine. Here, fans can not just engage with the stories and characters they love, but own a piece of them.

The NFT landscape supports both top-down and bottom-up storytelling. We’ll bring our audience up to date on the current state of storytelling in the Metaverse and cite case studies of specific NFT projects, including our own, that shine a light on new ways to tell stories. Some NFTs evoke a story, have a backstory or inspire the viewer to create a new story. Our collections are unique in and of themselves and shine a light on a new frontier of storytelling in the Metaverse and a new business model: the world’s next Kickstarter.

Speakers

Eve Weston

CEO/Creator of Realities , Exelauno

Iris Ichishita

Filmmaker, Producer , Toekenz

Description

Do you want to be a pioneer in the Metaverse? Do you want to learn the fundamental principles to create a successful Metaverse strategy that ensures your company stays competitive and achieves maximum customer engagement? By attending this presentation from thought leaders Barton Goldenberg and Tim Bajarin, you will learn an 8-step methodology for doing business in the Metaverse.

Goldenberg and Bajarin will share Metaverse case study videos as well as technical and business ‘action items’ you can immediately apply to ensure your company prospers doing business in the Metaverse. This is one presentation you will not want to miss!

Speakers

Barton Goldenberg

President , ISM Inc.

Tim Bajarin

President , Creative Strategies

Description

The Metaverse is coming and it will create new challenges for brands. One big risk is content management -- specifically, how to prevent your 3D content library from spiraling out of control amid the coming 3D avalanche. In this session, Shutterstock's Dade Orgeron, VP of 3D innovation, will share tips for how to prevent that from happening, from standards to working with the right infrastructure-- so you can navigate the future with ease.

Speakers

Dade Orgeron

VP, 3D Innovation , Shutterstock

Description

Companies spend millions of dollars every year on using 3D & 2D software and have to sacrifice many hours of highly skilled time to create usable 3D assets. This not only creates a barrier to entry but also makes 3D content creation non-sustainable, not scalable, expensive and very time consuming.. Companies further have to invest (and have invested) heavily in automation and modern 2D to 3D techniques such as photogrammetry to fix the common problems that arise with a variety of categories and asset types, often needing an extensive last mile edit by highly skilled 3D artists to complete the asset for commercial use. Join Daniel Frith (Vice President of 3D) from Avataar as he expands upon the advancements in Neural Radiance Field technology (NeRF) and how this will democratize 3D, introduce scale and disrupt the 3D industry.

Speakers

Daniel Frith

Chief Creative Officer (CCO) , London Dynamics

Description

Discover how brands can use Unity to build and publish real-time 3D experiences that engage their consumers on multiple platforms, whether it’s a web-based 3D product configurator or an immersive VR experience, and guide shoppers along their purchase journey. Thanks to headless integration with Salesforce Commerce Cloud, shoppers can then make their final purchase without leaving their immersive experience. See how Unity and Salesforce are evolving the e-commerce experience.

Speakers

Randal Cumming

Senior Business Strategy Manager , Unity Technologies

Natalija Pavic

Senior Product Manager, Global Commerce Cloud , salesforce.com

Description

Despite the fact that humans have never been more connected, we still see divisiveness and rhetoric that separates us in tangible ways far exceeding physical distance. Join Unity's Vice President of Social Impact, Jessica Lindl, as she interviews three creators about how their work is changing the world for the better as they use real-time 3D to bring to life their dreams for a better future.

DressX‘s Co-Founder, Daria Shapovalova, will share how LA-based DressX creates digital fashion to reduce the carbon footprint of the fashion industry and has actually measured the real carbon reduction of their process.

Embodied Labs’ CEO and Founder Carrie Shaw will discuss how she's using VR to help caregivers. Virtual reality allows you the opportunity to step into someone else’s shoes–to deeply understand the lived experience of another person. Caregivers know what to expect, how to relate, and how to respond more clearly, support more confidently, and serve with greater purpose.

Speakers

Jessica Lindl

VP of Social Impact , Unity

Carrie Shaw

CEO & Founder , Embodied Labs

Daria Shapovalova

Co-Founder , DressX

Caitlin Robinson

Head of Product Marketing and Business Development , Scatter

Description

The XR Guild is a collection of conscientious artists, designers, developers, researchers, PMs, lawyers and business people dedicated to the ethical development of χR, Spatial Computing, web3, the Metaverse (and any other popular names that may arise) for the collective benefit of Humanity. It is open to anyone working in XR (at any level of experience or background) who is serious about promoting ethical principles across big companies and small.
Come learn about the Guild, why it exists, what are our principles, and who is organizing it. Bring. your questions and we'll answer as many as we can.
Panelists include Tony Parisi, Amy Peck, Evo Heyning, Damon Hernandez, and Holly Hirzel.

Speakers

Holly Hirzel

Director of Product Management - AR , Consultant

Avi Bar-Zeev

Founder, President , XR Guild

Amy Peck

Founder/CEO , EndeavorXR

Evo Heyning

CEO , Realitycraft

Damon Hernandez

Co-founder / CEO , Mixx Reality

Tony Parisi

CPO , Lamina1

Description

How do we make compelling and desirable XR experiences for the diverse needs of XR users? User experience (UX) research can identify the direction and accelerate the path towards this goal. But UX research in XR faces new challenges compared to traditional media. What are they and how can UX professionals help solve them? This panel invites UX experts from Academia, Magic Leap, Meta, and Microsoft to share why and how UX research can solve difficult and unique problems in XR, from identifying the target users to iterating and evaluating solutions that may not exist in full form when the data is needed to inform decisions. They will focus on how they have tailored User-Centered Design methodologies for XR, why and how multiple disciplines need to collaborate to make successful XR experiences, and other related topics. If you are interested in finding out how UX research can help your product, come join us in the panel.

Speakers

Yan Xu

UX Research Scientist , Meta Reality Labs

Thom Gable

Senior User Researcher , Microsoft

Zhen Bai

Assistant Professor , University of Rochester

Marina Kuznetsova

Principal User Research Manager , Microsoft

Danny Carson

Sr Director , Magic Leap

Jacqueline Zimmermann

Lead Behavioral Scientist , Magic Leap

Travis Bowles

User Experience Research Manager - Hardware , Meta

Description

Advertising and marketing is evolving. Marketers today need to find new ways to engage users wherever they are, especially new strategies to offer a personalized experience that drives results. AR experiences are intrinsically personal as they put the user at the center of a story and make them an active participant with branded content. AR drives engagement with demonstrated results across the marketing funnel including dwell time and lift in purchase. In this session, you will learn how AR is changing advertising and marketing, the massive opportunity of web-based augmented reality, and review case studies and key success metrics of in-market AR experiences.

Speakers

Tool Callif

President , Tool of North America

Diana Mendez

Marketing Manager , Niantic, Inc.

James Giglio

CEO and Founder , MVP Interactive

Jason Yim

CEO , Trigger Global

Description

Events in virtual worlds are on the rise: concerts, festivals, fashion shows... all of them are now becoming as relevant in the virtual world as they are in the real world. But exactly as it is very difficult to organize a big event in physical reality, it is not easy to host one of them in virtual reality, either.
Antony Vitillo from VRrOOm has helped in crafting dozens of virtual events in the last three years, including the virtual version of SXSW and a concert with more than 75M views. In this session, he will give you some guidelines on how to design and organize your virtual event to ensure it will be a success.

Speakers

Antony Vitillo

Owner , The Ghost Howls

Description

2D E-commerce websites will soon become 3D Virtual Stores, with Virtual avatars and Virtual Inventory. We, at Metadome.ai, will be presenting our 3D Virtual Showroom Platform for E-commerce, which supports integrations with all major e-commerce platforms such as Shopify and others that will enable 1000’s e-commerce brands globally to create their own virtual store. Our Virtual store platform is supported with WebXR and content creation capabilities as well so that e-commerce brands can create personalized showroom experiences for their customers. Let us walk you through our journey of building an end-to-end, invite-only product for e-commerce that’s no-code and takes care of the entire workflow of content creation(3D), design, rendering and core tech, deployment, tracking, and maintenance in a single platform. We’ll present how its adoption is delivering returns on key business metrics, and how it can make the transition from a 2D website to a 3D Virtual Showroom easier.

Speakers

Kanav Singla

Founder & CEO , Metadome

Description

Still consumer behavior continues to change, e-commerce continues to grow and virtualization gains traction. What is the future of our malls, stores, and for that matter all Consumer Environments?

Are consumers ready for completely virtual immersive realities, events, and shopping?

What will become of a massive commercial real estate market that contributes $33Trillion to the US economy alone?

While we are dreaming of a long-term virtual meta-reality the near-term mixed reality future is being created inside of the Built Environment.

In this session, Jeremy Bergstein, Vice President of Customer Experience at Resonai, will discuss the future of malls, retail, and consumer venues, and why our the near-term meta-reality will likely be created in our Built World.

Speakers

Jeremy Bergstein

VP of Global Experience , Resonai

Description

As Marty Neumeier so aptly describes, a brand is the “gut feeling” people have about your product/service. How do you ensure that your brand in the metaverse doesn’t give indigestion to your customer’s avatar?

The first step is re-examining your core brand assets so that they travel well. Whether or not you have technical teams engineering your immersive presence, brands with traditional agencies, brand managers and creative staff need to make sure the building blocks of brand are reevaluated, taking a new look at their brand strategy, customer profiles, success metrics, mission, vision, values, naming conventions, even color palette. The art and practice of building brands hasn’t changed, but there are new questions your guidelines need to answer.

Cynthia and Justin will walk you through what they believe are the first 10 Essential Questions, and how to uncover what your specific brand needs to evaluate.

Speakers

Justin Breton

Brand Experiences & Strategic Partnerships , Walmart

Cynthia Maller

Head of 3D Creative Technology , Walmart