11:00 AM - 11:25 AM
In this presentation, Barry Kaplan will discuss why AR/VR has not yet exploded in the market, and introduce a game-changing wearable technology. The MudraBand from Wearable Devices, is the world's first SNC (surface nerve conductance) wristband that reads neural signals generated by simple hand gestures and translates them into Bluetooth actions.
Barry will explore how MudraBand allows for more natural and intuitive interactions in AR/VR, and discuss how SNC technology reads the bio potentials of the user, registers tiny changes in electrical output, and extrapolates the intended gesture using deep learning models. Finally, Barry will showcase how MudraBand is revolutionizing the way we interact with digital content, bringing a new level of realism to immersive experiences.
11:30 AM - 11:55 AM
Does the idea of making tabletop holograms excite you? Well, it should! The Tilt Five Augmented Reality System offers a new way to develop and play. Jeri breaks down her latest AR projects and how she approaches developing new games and experiences. With a low-friction path to making AR content–even if it’s your first time–the system provides you everything you need to engage, entertain, and educate your users. Find out how you can create the ultimate experience for family game night or even develop a plugin to increase your team’s productivity–the possibilities are endless!
12:00 PM - 12:25 PM
This session will explore how haptic feedback can elevate the user experience in XR content.
Beginning with an overview of the benefits of haptic feedback, this session will delve into the science
behind the bHaptics' devices and discuss the design, implementation, and application of haptic
feedback to enhance user engagement, with a special emphasis on real-world case studies that
showcase the technology's capabilities.
The session will provide attendees with practical insights and actionable strategies to maximize the
potential of haptic feedback in their own XR content with bHaptics’ haptic devices.
01:55 PM - 02:20 PM
This casual discussion outlines the original mission of holoride from 2015, with our co-founder's vision spun out of AUDI Innovation. Our longstanding partnerships with HTC and Schell Games paint an immersive journey building a solid platform together pairing real time car data, open map data and original content creation. We will explore the successes and challenges within the VR industry that helped us reach our goal of an Elastic SDK, the onboarding of more strategic partners, our RIDE Token, scaling a diverse company, launching a consumer facing product store and rolling this out both in Germany and the US. So what’s in store for the next 5 years, 12 years -- and, the long game of mobility, transportation and media & entertainment? Come join the lively conversation.
02:25 PM - 03:20 PM
This panel features both the client and the agency that created a compelling AR activation leveraging story-telling, serialized content, and both in-person and virtual events to connect with developers.
This innovative campaign used web-based AR to help drive engagement at a virtual event, offering up a gamified and educational interactive experience featuring 'Chuck' - a sarcastic and snarky block character that led the user through the experience. The campaign further evolved by engaging in-person, conference attendees with booth-activated AR experiences that further told Chuck's story.
03:25 PM - 03:50 PM
News organizations were one of the first to embrace 360VR content. Now Paramount’s CBS News Bay Area and CreatorUp have taken immersive storytelling back into the spotlight. In the last 5 months, five customized storytelling projects set engagement and viewership records as Scott Warren from Paramount and Dan Krolczyk from CreatorUp were able to merge teams to remove obstacles. Join the session for an opportunity to see the fifth season finale’ of stories that range from the snowcapped mountains of Tahoe to raging Pacific outside the Golden Gate Bridge. Learn more about how Insta360, HTC Vive and other partners helped along the way.