Agenda

Description

We will delve into the common pitfalls and drawbacks of using augmented reality in advertising. We will explore how brands and marketers can make AR campaigns more effective and user-friendly, and discuss the importance of considering the target audience and brand message when implementing AR technology. Join us to learn how these lessons can be applied to new ways of advertising and to the emerging field of AR books and education, and discover how to create engaging and meaningful experiences for users.

Speakers

Ioana Carp

Brand Strategist , SQUARS

Description

Digital twins are virtual models of real world objects, and can be used a variety of fairly well-known ways, from product design to sales and marketing. But the digital twin has even more talents at many points along the consumer journey. The development of immersive commerce has forever changed the definition of “attribution model,” and the digital twin is a powerhouse within it. 3D experts Cynthia Maller from Walmart and Ashley Crowder from VNTANA will highlight some of the new and positive ways in which digital twins can be given credit in the enterprise arena.

Speakers

Ashley Crowder

CEO, Co-Founder , VNTANA

Description

svarmony revolutionizes indoor navigation with aryve, the cutting-edge augmented reality platform that is transforming the way we explore and experience indoor spaces.

In this presentation, we will delve into the breakthrough technology behind the aryve and how VPS systems have a high potential for disrupting industries, improving user experiences, and generating new business opportunities.

Join us as we navigate the uncharted territory of AR indoor wayfinding and unveil the possibilities it offers.

Speakers

Sascha Kiener

Founder & Owner , svarmony Technologies Inc.

Description

E-commerce is the beachhead of the metaverse. Virtual try-on, AR and 3D room design tools, and a rising marketplace for purely digital items are changing both how people shop and what they shop for. Built for interoperability and optimized for web-based applications, the glTF standard remains the best transmission solution for multi-platform e-commerce assets – but to meet the challenges of the open metaverse, it must evolve. The open glTF standard, the “JPEG of 3D,” was built to meet the need for interoperability, and it is evolving to address the next generation of e-commerce use cases.

In this session, members of the asset creation and retail communities will discuss the gaps between the built-in capabilities and attributes of the most common 3D asset format, and current and emerging e-commerce requirements. We’ll examine use cases and discuss the challenges of current approaches. Finally, we’ll explore new extensions under development for glTF, including interactivity, behaviors, and the ability to assemble multiple assets into a single scene. Our panelists will share demonstrations of the kinds of experiences retailers will soon be able to offer cross-platform. You’ll leave inspired, with new ideas for your e-commerce platform and strategies to implement them using cost-efficient, interoperable standards-based assets.

Speakers

Mike Festa

Vice Chair of 3D Commerce , Khronos Group

Amra Tareen

CEO , ALL3D

Ashley Crowder

CEO, Co-Founder , VNTANA

Daniel Frith

Chief Creative Officer (CCO) , London Dynamics

Description

Gamification is a rapidly growing trend for brands seeking to connect with their customers in more
engaging ways. By incorporating XR (Extended Reality) technologies into marketing campaigns,
companies can create captivating and interactive experiences that leave lasting impressions on
their target audiences.

In this session, Gospooky will delve into the vast potential of incorporating gamification and XR
into brand campaigns across various industries, using virtual worlds, augmented reality, and
gaming. We will present case studies that demonstrate how cutting-edge brands are already
leveraging XR to create unforgettable experiences that captivate their customers.

From virtual treasure hunts and AR-powered scavenger hunts to immersive brand activations and
gaming apps, attendees will learn how to add gamification elements to their marketing strategies.
We will discuss the advantages of different approaches and share best practices for effective
implementation.

Take-away

Participants will leave this session with a deeper understanding of the potential of gamification
and XR across various industries, as well as a roadmap for integrating immersive experiences into
their own campaigns.

Speakers

Tim van der Wiel

Founder , GoSpooky

Description

Experts in WebAR discuss successful marketing and interactive use cases with some of the top brands/IPs.
Adam Sidwell: Founder at Future House Studios
Joe Gabriel: Developer Relations Lead at Niantic
Jason Steinberg: Managing Partner at Pretty Big Monster
Sharon Seitz: Head of Product at Trigger Global

Speakers

Lani Bertino

VP of Production , Trigger XR

Joe Gabriel

Developer Relations Lead , Niantic

Adam Sidwell

Head of Studio , Future House Studios

Jason Steinberg

Managing Partner and Co-Founder , Pretty Big Monster