Agenda

Description

This presentation will discuss the tools and strategies we developed to bridge the “Valley of Death” point, which many optics developers struggle with, using the example of the world’s first pocket-sized AR device development by our customer and partner.

The developers - Bobak Tavangar, the CEO of Brilliant Labs and Olga Resnik, a co-founder of Joya Team - will share the process insights and show how by use of extensive experience and expertise in AR systems we create a unique holistic development process that helps to define and reach development goals. They'll discuss calculated trade-offs, how to optimize for most important marketing parameters, use of engineering tools to create “virtual prototypes” and finally discuss the manufacture of “quick and valuable” prototypes in a well-established way to reach an affordable, manufacturable and use-case optimal product ready for market adoption.

Speakers

Olga Resnik

Chief Architect & Integration , Joya Team

Bobak Tavangar

CEO , Brilliant Labs

Description

"AWS Spatial: Building Blocks of the Metaverse" is a session for developers and tech enthusiasts interested in the potential of XR to revolutionize various industries. It is focused on helping those who have moved past the pilot or prototype phase and are now looking to scale and adopt XR in a meaningful way. In this session, attendees will learn how to take disparate 3D workloads and XR proofs of concept and scale them into enterprise-level applications using the tools, building blocks, and patterns available right now. The session will cover the complete XR workload lifecycle, including supporting asset creation, ingestion, transformation, and distribution/deployment.
The session will be led by three AWS Spatial Computing prototype architects, each representing different emerging technology teams within AWS. They will demonstrate how to leverage CAD engineering models, photogrammetry, and AI/ML in 3D asset pipelines to create high-quality XR experiences. Attendees will have the opportunity to get started with the tools, building blocks, and patterns available right now, and learn how to use AWS Spatial to build XR workloads that are scalable, secure, and reliable.

Speakers

Joshua Burns

Lead Strategic Spatial Computing Architect , Amazon Web Services

Kellan Cartledge

Spatial Computing Prototyping Architect , Amazon Web Services

Lauren Marble

Solutions Architect , Amazon Web Services

Description

Join us for an in-depth look at the design philosophy of DigiLens' XR Platform for the Enterprise and Lite-Industrial market, presented by DigiLens VP & GM of Product Nima Shams and Principal Software Engineer Vinay Malekal. Discover the revolutionary technology and how to develop for ARGO, the future of wearable computing, and DigiOS, an industrial focused AOSP-based operating system optimized for XR, body position independence and hands-free experiences.

Speakers

Nima Shams

VP & GM of Product Business Unit , DigiLens

Vinay Malekal

Principal Software Engineer , DigiLens

Description

The AR landscape allows us to create unique experiences, but sometimes, we face platform limitations and constraints. Over the years we learned that it doesn’t mean having a lesser result. Your AR experiences could even be greater if you pick the right battles to fight.

We will go over a few projects from The Electric Factory that showcases how shaders, UV tricks, and procedural animations could add more value to your experiences.

We will dive into Talita Hoffman’s project, a 20 feet mural at Meta’s Brazil office with nine fully animated spaces living together in a single AR Filter. With the help of custom-built shaders and procedural animation, we delivered this experience under 3.7 MB with sound design included.

We will also revisit the SpaceJam AR project, a fully animated 360 panorama with 15 animated characters. With procedural animations and a series of UV tricks, we delivered an engaging experience under 1.7 MB with outstanding results.

Let us show you how to augment your reality with the best hacks in the business.

Speakers

Santiago Anglés

Creative Technologist Officer , The Electric Factory | Creative Innovation Company

Craig Douglas

Client Solutions Manager , Meta

Description

Soon, we will be able to use 5G and visual positioning system (VPS) technology to create immersive applications in a city-scale environment. Such dynamic XR applications on city scale will rely on extreme wireless performance and network awareness. Jasmeet and Matias will emphasize and explain how Ericsson is collaborating with the XR startup ecosystem and players like Immersal via its Startup5G program to help creators and brands understand wireless network capabilities and to scale up these applications and create a vibrant XR ecosystem that can drive economic growth and enhance the user experience for everyone. They will also describe the interesting business potential of technology like 5G and VPS for location-based services, such as navigation and advertising in real world metaverse.

Speakers

Jasmeet Singh Sethi

Head of Ericsson ConsumerLab , Ericsson

Matias Koski

CEO , Immersal

Description

It was recently announced that the Quest Store has made over $1.5 billion on sales of games and apps. With new headsets coming into the market steadily, how do VR game creators adapt to the ever-expanding VR ecosystem? New technologies that greatly affect game feel are released on a regular basis, such as hand tracking, haptics in headsets, mixed reality etc. How can creators stay ahead of the curve when designing a game that won't be released for months or years? Despite the fact that the player base expands and potential for ROI improves, there are still only a few active publishers in the VR space - who are they, and what are they looking for? Is self-publishing of VR titles sustainable?

Speakers

Celine Tricart

President, Co-Founder , Coven

Amy Allison

VR Marketing and Community , Consultant

Paul Brady

Co-Founder and President , Resolution Games

Maeva Sponbergs

CMO & Head of Publishing , Beyond Frames Entertainment AB (publ)

Michael Masukawa

VP of Business Development, Strategy and Partnerships , Atlas V

Description

Luisa Paes from ARVORE Immersive Experiences brings an overall look on how the studio works narrative in their award-winning XR projects. We'll have an ample look on where to start and what to know about the segment, including practical solutions brought in their games Yuki (both VR and MR) and Pixel Ripped. If you want to know more about the link between narrative design and XR, look no further!

Speakers

Luisa Paes

Narrative Designer , ARVORE Immersive Experiences