AWE USA 2024
Step into the next frontier of e-commerce as we delve into the groundbreaking shift in Amazon's shopping experience. In a recent move, Amazon bid farewell to its 360 spin experience in December and has set its sights on the transformative potential of 3D and Augmented Reality (AR) technologies. Discover how this shift is reshaping the online retail landscape and revolutionizing the way customers interact with products.
Join us for an enlightening session with Chris Anderson from Amazon and Ashley Crowder from VNTANA, a distinguished 3D retail expert, as we unravel the secrets behind leveraging 3D and AR to enhance the customer journey on Amazon. Through extensive testing and years of refinement, these immersive technologies have proven to be powerful catalysts for increased sales by providing consumers with an unparalleled understanding of the products they're considering.
In this session, you'll gain valuable insights into the approach Amazon is taking with 3D and AR, and learn firsthand from experts on how to kickstart your journey into this dynamic realm. 3D content creators and Amazon sellers alike will learn best practices for creating and submitting 3D and AR content for display on Amazon. Join us for a compelling exploration of the future of online shopping – where innovation meets consumer engagement, and every click brings a product to life in three dimensions.