Headlines to Bottom Lines: How XR Companies Can Achieve Mainstream News Coverage & Drive Growth

Join Ethan Rasiel and Amanda Proscia, authors of the Best-Selling book PR Confidential: Unlocking the Secrets to Creating a Powerful Public Image, for expert guidance on how XR companies can earn top-tier media coverage. Rasiel and Prosica are the co-founders of Lightspeed PR/M, a technology-focused PR agency now in its eleventh year of helping tech companies make headlines and move the needle. Their presentation will walk through the specific challenges faced by the XR industry, with examples from their own client work, on how to: • Manage over-hype • Generate media excitement and engagement • Craft stories for mainstream outlets like The New York Times, Fast Company or CNN. Attendees will leave with a clear blueprint for creating a PR strategy that can propel their XR devices, platforms, or services.