Understanding the VR Generation: Insights from Consumer Behavior

What drives Gorilla Tag players—both in-game and in their purchasing decisions? Based on 2024 data and trends, Jake Zim (CMO, Another Axiom) breaks down the unique demographics of this highly engaged audience. From their movement patterns (yes, they go where you want them to—even outside the game) to their love of banana hats, he’ll explore what makes this player base tick and how their behaviors shape monetization strategies. Whether you’re in XR gaming, virtual economies, or just curious about one of the most dedicated communities in VR, this session will deliver key insights you won’t want to miss.