Jake Zim is the CMO of Another Axiom, makers of the world’s biggest VR game, Gorilla Tag. In this role, Jake oversees all marketing & communications, licensing & merchandising, creator relations and IP expansion efforts. Jake formerly served as vice president of virtual reality at Sony Pictures Entertainment, overseeing the global XR business for one of the world’s largest entertainment companies. Before Sony, Jake was vice president of digital marketing at Fox where he led the studio’s campaigns for blockbuster movies like Avatar, X-Men and Rio. A recovering movie studio executive with 20 years of Hollywood experience, Jake works closely with the biggest partners in media and entertainment to grow Another Axiom’s game brands and audiences globally.