AWE USA 2025
Jeffrey Berthiaume is a forward-thinking innovator known for his ability to connect the dots between emerging technologies and practical solutions. As Senior Innovator at Southwest Airlines, he combines his strengths in futuristic thinking, ideation, and strategy, to design systems and products that anticipate customer needs and improve operational efficiency.
His work is grounded in a deep curiosity and a methodical approach, drawing from years of experience in both technology and creative industries. Prior to his role at Southwest, Jeffrey developed iOS projects for high-profile clients like Experian, Pizza Hut, Taco Bell, and Mnet, where he balanced technical precision with creative problem-solving to deliver impactful results.
Jeffrey is driven by a love of ideas and a passion for transforming them into reality. Whether tackling large-scale challenges or refining the smallest details, his work reflects a thoughtful balance of vision and practicality - always with an eye on what’s next.