Louisa is an innovation and strategy executive at T-Mobile, where she leverages her expertise in VR/AR/MR, AI, Web3, and gaming to deliver cutting-edge partnerships and projects. She has over 10 years of experience in the immersive technology field, across education, health, retail, B2B, and consumer.

Previously, she was a partnerships lead at Meta, where she helped design the Meta/Coursera “What is the Metaverse” course and drove the Meta/Unity collaboration. She has run her own consulting firm, SAM Immersive, which has brokered many successful deals with global clients. Additionally, she is a qualified lawyer and has a background in TV production which gives her a unique perspective and skill set in the industry. Telly Gold x 3 award winner, Webby and Auggie nominee x 4