AWE USA 2025
Reed Matthews is the co-founder of W-RLDS, an adtech company that enables entertainment venues to scale world-building through software-as-a-service. He has helped to lead mixed reality at Coachella for the last four years, launching products and capabilities with Meta, Snap, and Niantic. In addition, Reed co-founded an artist management company with 1B+ streams and a Billboard #1 as well as an artist services company that drove 3.5B+ streams.