Patrick is the CEO and Founder of Rock Paper Reality (RPR), an award-winning immersive studio and strategy agency helping global brands harness the power of AR, VR, and 3D storytelling. With over 12 years of experience, he has led groundbreaking immersive experiences for Google, Microsoft, Adobe, Red Bull, and Ben & Jerry’s, driving innovation in marketing, advertising, and entertainment. Under his leadership, RPR has become a leading full-service immersive agency, shaping the future of WebXR, headworn AR, and geospatial technology. He also co-organizes AWE Nite SF, the world’s largest AR community, fostering collaboration among industry pioneers. Passionate about pushing the boundaries of immersive storytelling, he helps brands create memorable, interactive experiences that engage audiences and deliver real impact.