Trista Pierce, Business Development Lead at Niantic, combines her expertise in emerging technologies with a focus on crafting strategic partnerships and deploying spatial computing solutions across enterprise verticals. Trista has been immersed in the XR industry since 2020, initially as a Senior Digital Strategist at Booz Allen Hamilton, where she specialized in spatial computing and digital transformation for public sector clients. In this role, she aligned XR, 5G, IoT, and Digital Twin technologies to deliver optimized, data-driven solutions that supported mission-critical objectives.

Now at Niantic, she leverages her extensive experience to identify impactful use cases, drive revenue, and transform how businesses adopt and integrate Niantic's Spatial Platform. Her foundational technical skills, developed as a US Navy Nuclear Reactor Operator, and her MISM degree from Carnegie Mellon University with a focus on Data Analytics, position her as a leader in bridging cutting-edge technologies with practical enterprise solutions.