Luke Hurd is an immersive artist, speaker, and experience designer who specializes in the latest innovative experiences for the global roster of brands under VML and WPP. With a unique approach to creative strategy, he informs aspiring creators and agencies how to leverage brands, audiences and technologies to begin crafting experiences for the next set of digital surfaces. 

As an instructor for Meta's Augmented Reality platforms, Luke has taught hundreds of thousands of new students focusing on a mix of creative strategy and sound user-centered design principles in the worlds of Virtual and Augmented Reality. In addition to teaching for Meta's platforms, he also co-created the official certification and now consults on best practices for some of the largest and interactive experiences on the planet, including working with Meta and Coachella to bring Augmented Reality experiences to millions of people year after year. 

His work has been featured on Good Morning America, Adweek, NBC News, and his clients include heavy hitters like Wendy's, Coca-Cola, Microsoft, NASA, Meta, Coachella, Intel and National Geographic.