Jason McGuigan is Head of Virtual Reality at Lenovo, where he leads global commercialization strategies for virtual and mixed reality. He drives enterprise XR adoption through go-to-market leadership and strategic partnerships, including deep collaboration with Meta.

At Lenovo, Jason has built momentum across the XR ecosystem by forging partnerships with over 100 leading ISVs, SIs, and OEMs, and by strengthening key alliances with companies like Nvidia and Qualcomm. He has also led major brand activations, including Lenovo’s XR presence through its global Formula 1 sponsorship.

Jason is a frequent global speaker, known for breaking down complex XR topics and spotlighting cutting-edge innovations like Generative AI and its role in transforming content pipelines. He is actively driving the convergence of XR and GAI to create richer, faster, and more cost-effective immersive experiences.

Before Lenovo, Jason spent nearly 20 years leading creative agencies across traditional media and XR production. His work has earned hundreds of industry awards, with XR projects showcased at the National Geographic Museum, NASA, Skywalker Ranch, and Capitol Hill.

With deep experience in team leadership, partnership growth, and business development, Jason remains at the forefront of XR innovation—shaping the future of enterprise technology.