AWE USA 2025

Julia (Phelps) Kyle
Senior Creative Director
Mattel, Inc.

Julia Kyle is a Senior Creative Director at Mattel, and oversees graphics, content & gaming for the Dolls Portfolio of brands. She has developed a varied skillset that delivers proven results across teams and design disciplines such as branding and key art, toy packaging, style guides, publishing, content & digital gaming, and global consumer products.

Prior to her current role, Kyle was the creative lead for global consumer products for all Mattel Brands, which included developing pitches for new business, setting the creative vision for style guide development, and working with licensees to develop product across 50+ categories and in over 150 countries.

Kyle holds a degree from Otis College of Art & Design, and resides with her family in Long Beach, California.