AWE USA 2025

Mike Nichols
CEO
reTHINK: by contXtual

Mike Nichols is a serial entrepreneur and product visionary with a track record of building award-winning, market-defining products and technologies at the intersection of gaming, computer vision, and enterprise software. He co-founded Surreal Software, a top-tier AAA game studio acquired by Midway, and played a founding role in the development and global success of Microsoft's Kinect—the fastest-selling hardware peripheral in history. As VP/GM at Softkinetic, he helped pioneer depth-sensing technologies later acquired by Sony.

Today, Mike is the co-founder and CEO of contXtual, where he leads the development of reTHINK, an immersive, AI-powered collaboration platform purpose-built for creative product builders. Mike combines deep technical expertise with a relentless focus on user experience to reimagine how teams work better together in this emerging era of AI and spatial computing.