Bob is widely regarded as the world's foremost expert on location-based virtual reality. He recently founded LEXRA, the industry's first non-profit trade association for companies operating at the intersection of LBE and XR. He also runs the VR Attraction Summit, the biggest dedicated location-based VR conference in the US. He’s a 13X entrepreneur with an Inc. 500 listing and NASDAQ IPO. Bob runs go-to-market workshops and mentoring programs for startups in the immersive entertainment market.