AWE USA 2025
Elad Offer has spent over two decades merging technology with storytelling to create culture defining visual experiences. He’s the rare creative leader who can conjure a kaleidoscopic music video one day and design a groundbreaking Super Bowl ad the next. Offer’s visual effects work on Outkast’s “Hey Ya!” helped earn an MTV Video Music Award for Best Visual Effects, and nearly twenty years later he was a key creative force behind DoorDash’s “All The Ads” Super Bowl campaign that clinched the Dan Wieden Titanium Grand Prix at Cannes Lions. Across directing, creative direction and VFX supervision,
His most recent work includes serving as the Creative Director of the 90 minute immersive version of “Bono: Stories of Surrender” - the first feature-length immersive film ever made, and the first film in Apple Immersive Video, a 180-degree VR format, featuring both ultra high resolution and spatial audio, placing viewers on stage with U2 frontman Bono. Offer worked closely with Apple to develop the technology to pull off this tremendous feat - because the technology didn't exist previously.
Offer consistently fuses technology and artistry to create culturally impactful content and is known for collaborating with world-renown talent and major global brands on work spanning music videos, advertising, film, experimental XR projects, and immersive media.