Michael is CEO & Founder of Lureo and Imvizar, an AR platform for immersive storytelling experiences. He has delivered over 100 experiences across 11 countries for clients such as Salesforce, Grant Thornton, Bupa and many more. Previously, he founded Smart Docklands, Dublin’s Smart City testbed, and developed the city's Smart Districts strategy. He has advised Google, SoftBank, Microsoft, and Mastercard on 5G, smart cities, and immersive tech.

Michael's passion for creating next-generation storytelling experiences is the driving force behind Imvizar's mission to democratise AR content creation. Imvizar has developed Lureo, the world's first no-code AR storytelling platform, opening the door for storytellers to enter the world of XR and create content with zero previous experience.