Agenda

Description

When Pfizer was scaling up the vaccine production during the pandemic two pain points were identified. The production lines were difficult to access to train new employees and the storage of the product involved complex procedures that required additional guidance.

Join our session on how Pfizer PGS Digital Manufacturing Innovative Technology Team leveraged AR and VR technology to overcome these obstacles and bring the vaccine to the world at lightspeed.

Speakers

Nicholas Hockley

Manager, Smart Factory Technology , Pfizer

Ronan Kelly

Global Digital Transformation , Pfizer

Georgios Chantziaras

Sr Associate , Pfizer

Description

Today's utility and energy sector is being pushed towards change due to the disruptive power of progressive IT technologies. The increasing demand for electricity in developed and, even more, in developing countries with growing cost pressure is making our industry reconsider its ever static business model. With augmented and virtual realities, we are on the way to innovate and reshape our sector.

Speakers

Maissaa Rharrab

Head of XR CoE , Elia

Description

The increasing popularity of XR applications is driving the media industry to explore the creation and delivery of new immersive experiences. A volumetric video consists of a sequence of frames, where each frame is a static 3D representation of a real-world object or scene capture at a different point in time.

However, such contents can consume significant bandwidth. Compression of volumetric video is required to obtain data rates and files sizes that are economically viable in the industry. Standardization is required to ensure interoperability. The Visual Volumetric Video-based Coding (V3C) standard defines a generic mechanism for coding volumetric video and can be used by applications targeting different types of volumetric content, such as point clouds, immersive video with depth or transparency of visual volumetric frames.

The Moving Picture Experts Group (MPEG) has specified two applications that utilize V3C: Video-based Point Cloud Compression (V-PCC), and MPEG Immersive Video (MIV). This presentation provides an overview of the generic concepts of these technologies associated with the MPEG V3C system part for an efficient volumetric video-based media streaming in applications such as telelearning and XR experiences.

Speakers

VALERIE ALLIE

Video Solutions Group Director , InterDigital

Description

Augmented reality applications hold immense potential to bring people to go outdoors and share experiences with each other. However, to create seamless mixed reality experiences, AR apps require our devices to display perception and comprehension of our environment. In this presentation, I focus on the technical approaches to provide AR apps with the ability to localize and identify other devices, which by extension enables players to enjoy multiplayer AR experiences in which they can interact with each other directly. Vizar Technologies proposes an image processing approach, in which light pulses are emitted in specific light signatures, to provide direct multiplayer AR in smartphones. Our approach is compared with other common approaches, including GNSS with gravimetric and geomagnetic sensors, facial recognition, and add-on devices. As outlook, a few examples of possible future multiplayer AR experiences are highlighted.

Speakers

Jonas Henriksson

CEO , LightClash AR

Description

Many businesses struggle with getting users on their SDK, platform, or product. Learn how you can grow your business by appealing to average consumers and working with the XR community. Create a win-win situation for XR businesses and users.

Speakers

Dinesh Punni

Founder and CEO , Immersive Insiders

Description

Join Philippe Bornstein of The Lucid Dreams Company & Pauline Dumora of Les Beaux Arts as they discuss how to create an artistic journey using geolocated AR experiences based on Snapchat, Instagram and webAR. Featuring content from Digital Art Month Paris.

Speakers

Philippe BORNSTEIN

President , XR+ (by The Lucid Dreams Company)

Pauline Dumora

Cheffe de Projet , Les Beaux Arts

Description

Siemens digitalization technologies help accelerate digital transformation across offices, buildings and factories to create sustainable communities and energy solutions. It harnesses the full potential of digital transformation and accelerates the development of smart infrastructure - easier, faster and at scale.

Join us for an overview of Siemens' solutions that can help partners and customers achieve digital twins faster!

Speakers

Alexandre Piedade

XR Solutions Expert , Siemens

Description

Today, virtual reality lets us immerse ourselves in vibrant digital spaces with a surprising sense of social presence—the feeling that you’re right there with someone else, no matter where in the world they happen to be. But technology that opens up new possibilities can also be used to cause harm, especially when your virtual identity is segregated from your real identity. In VR, we sometimes see abusive behaviors such as harassing, bullying, grooming, and racial or sexual discrimination.
How do we prevent bad behaviors and engender pro-social behaviors in VR? How do we encourage people to trust and respect each other when they remain anonymous? In this talk, I'll walk through how we can build trust systems in a virtual environment, how social norms of virtual social spaces compare and differ from real life, and what principles we should follow to ensure we are building for inclusivity and safety of all types of people.

Speakers

Jasmine Oh

Staff Product Designer , Meta

Description

A panel discussion featuring leading VR, AR, Web3 and Metaverse investors on the trends in funding the future. What makes companies stand out, what are investors looking for, what are they avoiding, and what are some of the biggest mistakes startups make when pitching VCs. All this and more.

Speakers

Marco DeMiroz

Co-founder & General Partner , The Venture Reality Fund

Cansu Cinar

Start-Up Consultant , Investor

Faye Maidment

Angel Investor , Angel Investor

Description

In the race to build the Metaverse, there are a plethora of ways in which content makers, technophiles, brands and consumers are rising to the challenge. For Nexus Studios the north star is creating story-driven experiences with emotional depth, while AR giant Niantic has been developing the tools and pathways to enable XR mass-adoption, and The Mill has long been exploring what it means to interact in real time with virtual worlds. Our overlapping learnings show that there are some crucial ingredients needed to accomplishing meaning. Join Deborah Casswell, Jen Haugan, Sarah Burslem and Samira Abdelmalek in conversation as they reveal the projects and practices that explore the promise of a long-lasting and purposeful Metaverse.

Speakers

Deborah Casswell

Executive Creative Director , Nexus Studios

Samira Abdelmalek

Senior Producer , The Mill

Jen Haugan

Creative Technologist , Nexus Studios

Veronica Orvalho

CEO and Founder , Didimo

Sarah Burslem

Director of Business Development EMEA , Niantic Labs

Description

While learning styles differ for each individual, experts agree that practical experience and hands-on learning is most effective for engagement and retention. Getting practical experience, however, can be easier said than done and it's even more challenging when trying to find safe and suitable training opportunities as a scalable solution for a large number of users.

Immersive learning, a method by which learning experiences are facilitated through the usage of simulated or artificial environments, provides a safe space to learn, experiment and grow.

At Resourceful Humans, immersive learning is taken to the next level with cinematic learning. Rather than merely create artificial environments, we re-create real leadership stories in virtual reality so participants can learn from the experience through engagement.

As part of a group training experience, participants will need to complete challenges on the immersive journey that test decision making skills, collaboration and communication within their team. Observers on the outside have a ‘god’s view’ of participants' experience and can offer real-time feedback and insights into the performance of individuals and crew.

Speakers

Heiko Fischer

CEO & co-founder , Resourceful Humans

Description

Whether you're an individual creator or a business looking to increase your online presence through social media, join these amazing creators for a fireside chat about creating AR tools that will help you build a  greater presence in social AR.

Speakers

Paige Piskin

Social AR Developer, Influencer and Designer , White Glove Media

Isabel Palumbo

Founder , ＬＯＣＶＳ ＳＯＬＶＳ

Isabelle Udo

Founder & Creative Director , videOrbit Studio

Description

Jussi will be speaking about the Dispelix DPX Selva product line and how defractive waveguide technology has answers to the needs of world wide leaders looking to launch amazing solutions leveraging our AR single layer , full color lightweight waveguide. There will be an update on customer requirements to a discussion on mass manufacturing. Jussi will discuss both LED and LBS AR waveguide solutions and the benefits of each technology.

Speakers

Jussi Rahomaki

Chief Product Officer , Dispelix

Description

Brands started to jump on the "Metaverse" tech trend to not fall behind the competition, but how can they create immersive experiences for their customers? And more importantly, how can they scale this 3D content generation?
Discover different ways of creating AR & Metaverse-ready assets and digital twins at scale. Session will also address the future of digital ownership, how brands can proact, and make this a part of their business strategy.

Speakers

Feyza Pamukoglu Johnson

Data Analyst , Hepsiburada

Ugur Yekta Basak

CEO , Art Labs

Description

VR is not an empathy machine, it’s a conversation engine.
When it comes to issues of race, VR is not about trying to fix a problem or relive trauma, it’s about creating a safe space for everyone to practise self-discovery and talking about challenging subjects with others.
“Let’s Talk About Race” is a series of three VR training modules on microaggressions, bias and privilege developed by George Brown College (Toronto, Canada) in collaboration with London-based soft skills VR provider Bodyswaps.
In this talk, GBC’s Project Leader Michael Avis is joined by Bodyswaps’ CEO Christophe Mallet to discuss what they’ve learned about educator/technologist collaboration, the do’s and don’ts of trying to scale VR deployment in large education institutions, and dig into some of the results they gathered from 2000+ learners.

Speakers

Michael Avis

Founder and President , Tapvigo Solutions

Christophe Mallet

Co-founder , Bodyswaps

Description

With the rise of 3D in eCommerce, retailers are creating their own 3D pipelines and workflows. We demonstrate that in order to reap the benefits of 3D technology on a large scale in eCommerce, it has become essential to reach alignment throughout the industry and introduce standards.

We will showcase what can be done right from the start to solve for all of the use cases that a retailer might have down the road. Our approach is to smartly streamline the 3D model creation and processing, therefore unlocking scalability. We will also include a practical example from the furniture industry, demonstrating how technology can help to reduce manual effort at different points in the process.

Speakers

Paweł Nikiel

Director of Technology , CGTrader

Max Limper

CEO , DGG

Description

Join us for this panel discussion with Nestlé, VR Direct and Immerse to discover the journey of scaling XR in big companies such as Nestlé. The Global IT Innovation team together with the current XR partners of the company will talk about finding the right value of XR in the business, the biggest challenges and what’s coming next.

Speakers

David Hinojosa

Global IT Innovation Technology Expert , Nestle

Justin Parry

COO , Immerse.io

Sara Boss

Director Key Account Management , VRdirect

Jeremy Moussai

Global IT Innovation Manager – Immersive XR Experiences , Nestle

Description

An exploration into the state of the art of digital humans and their use in the industries. We will explore how artificial intelligence can improve empathy in humans to digital human interaction, with technical examples of natural languages processing and computer vision technologies integrations.

Speakers

Woody Borraccino

Senior Solutions Architect , AWS

Description

The demand for immersive, 3D, augmented solutions from brands and retailers has never been stronger. Use cases span from advertising, connected packaging, e-commerce, learning, loyalty, storytelling, etc.

Against all odds, Covid has been the rocket-fuel that has propelled both the enterprise and customer demand for mobile-first immersive solutions in a way that was un-thinkable in 2019.

Panelists will try to unlock the truths, myths and short vs long term opportunities and strategies for brands and retailers that are selling goods over the internet to incorporate AR VTO into their customer experience journey with a clear focus at maximizing ROI and benefits.

Speakers

Marco Delvai

XR Strategy and Partnerships Consultant , MDXR Strategy Consulting

Zehra Naz Hacısüleyman

Marketing Lead , artlabs

Dave Randle

Principal GTM Specialist | Spatial Computing , AWS

Filipa Neto

Head of Open Innovation , Farfetch UK Limited

Description

The world's largest tech companies are spending billions to create metaverse platforms based on the real world. These visual maps, nerfed out digital cities and resulting mixed reality interactions will deliver real utility and magic to our daily lives. We'll talk about who's doing what, why and how; efforts to create open realities; identify killer apps, opportunities and obstacles ahead; plus share tips, tools & tricks to build better realities. Session continues in the bar afterwards to debate finer points of if we're living in a simulation.

Speakers

Ali Hantal

CEO , XR Masters

Avi Bar-Zeev

Founder, President , XR Guild

DAVE LORENZINI

Chief of Secret Police , Draw & Code

Katherina Ufnarovskaia

CEO , Augmented City