PANEL: XR in Europe: Corporate Client Stories from Austria

This panel will delve into the real-world experiences of large corporate users who are at the forefront of XR adoption in Austria. The discussion is invaluable for XR solution providers seeking to understand how their technology is being applied in industries like construction, manufacturing, tourism, and public sector IT. While XR has already shown great promise, there remain gaps in both usability and scalability that suppliers need to address. What adds the most value to corporates? What barriers still slow down adoption? How can XR vendors better collaborate with corporate clients to meet their needs? Panelists will explore the specific pain points they’ve encountered—indirectly pointing to areas where XR providers can innovate and improve. Themes will include how XR is perceived in the European market, what features companies truly rely on, and what solutions are required for the next wave of adoption.