Dr. Larissa Neuburger is a Research Associate at FHWien der WKW, the leading University of Applied Sciences for Management and Communication in Austria. In this role she is part of a research team developing online bridging courses for research skills & methods and examining students’ learning analytics. Before joining the FHWien der WKW, she worked as a Professor for Marketing at the IMC University of Applied Sciences Krems. Larissa Neuburger finished her PhD in May 2021 at the University of Florida in the research area of e-tourism with a special focus on immersive technology and virtual travel. Her research interest includes e-tourism, tourism marketing, social media marketing and immersive technologies (Augmented & Virtual Technology) in the context of tourism experience. Dr. Neuburger publishes regularly in academic journals and peer-reviewed books and presents her research at different national and international conferences. Since the beginning of 2023, Dr. Larissa Neuburger is editor in chief of the academic journal ‘Journal of Tourism Science’. Beside her academic career she also has work experience in the marketing area and tourism industry.