Mario Zeppetzauer is the CEO of formquadrat, a leading design and innovation studio in Austria. With over two decades of experience, he has worked extensively with corporate clients to transform ideas into innovative products. Mario is also a professor at the University of Art and Design Linz, focusing on industrial design. Under his leadership, formquadrat has pioneered XR-driven product development, working with global clients across sectors such as mobility, technology, and consumer goods. His work has received over 100 international design awards, and he frequently speaks on design and innovation.