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May 30
04:30 PM - 05:00 PM
Description
The future of live experiences such as sports, concerts and theatre venues is radically changing. The rollout of 5G will trigger a revolution in AR and spatial mapping technologies.
Nexus Studios, a leader in immersive storytelling, and AEG, the world’s leading sports and live entertainment company, are working closely to enhance live experiences with immersive technologies.
By creating a highly accurate digital overlay of the venue that can be accessed via your phone’s camera, venues will soon offer an array of new services to offer customers.
In this session we'll explore the opportunities within this digital infrastructure, and cover new ways for brands to engage with customers.
Together, Nexus Studios and AEG are designing the venue of the future.
Speakers
Head of Interactive
,
Nexus Studios
Vice President of Strategy, Digital and Analytics for Global Partnerships
,
AEG
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Description
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11:30 AM - 12:30 PM
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Speakers
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01:30 PM - 02:30 PM
Description
Topics to be covered:
• What are the key factors that entertainment venues are looking for in a VR attraction?
• Design considerations for LBE providers & end-users
• Deciding between Road-shows vs Brick & Mortar Location. Is one better than the other?
• Marketing strategy for LBE venues
• Where is the industry going?
• What hurdles are we facing?
Speakers
Principal Program Manager
,
Microsoft
Senior Media, Ent & Emerging Tech Exec
,
Consultant
AR/VR Program Director
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Amber
EXECUTIVE PRODUCER
,
MEOW WOLF
Senior Consultant
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LBE News
Sr. BD - Games
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PICO XR
May 29
02:30 PM - 03:00 PM
Description
Augmented Reality (AR) has the potential to be the future of entertainment by igniting imaginations and unlocking entirely new, valuable ways for humans to interact with each other. Imagine visiting Dolores Park and playing a game of virtual Jenga with everyone nearby, or learning about the First Transcontinental Railroad in school building a digital representation with classmates, or building a collaborative AR sculpture at the San Francisco Museum of Modern Art. These examples only begin to describe how AR has the potential to elevate the entertainment world by providing a new way for humans to interact with each other and the world around them.
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Speakers
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,
Ubiquity6