Description

Mobile Augmented Reality is already a mainstream media platform in use today by more than 1 billion consumers worldwide. With the release of new untethered headsets and more content to experience on them, Virtual Reality is on its way to critical mass as well. Games and entertainment have been the key driver for adoption on the consumer end, but will it be enough to sustain the current speed of adoption? What's the demand for entertainment applications and how can developers monetize? Finally, where are the biggest opportunities for advertisers and creators who seek to engage these hard-to-reach consumers? Will the gaming-focused Oculus Quest open the floodgates and serve as the catalyst for broader consumer adoption? Learn the answers to these questions and more as Stephanie Llamas, head of XR at SuperData, a Nielsen Company, presents critical data and insights from her unique vantage at the center of the exploding VR and AR universe.

Speakers

Stephanie LLamas

Head of XR , SuperData

Description

Compelling, adaptive, and responsive content will define the future of mixed reality. Join games veteran David Elton in an exploration of how video game mechanics will drive the evolution of location-based entertainment experiences

Speakers

David Elton

General Manager and Project Director , DreamCraft Attractions Ltd.

Description

Learn how DreamWorks innovators and the Advanced Creative Technology team took audiences on a virtual tour of the Hidden World and sent them base jumping through Berk in a virtual race with your favorite characters. Using real-time technology via game engine, you will see how immersive storytelling turned the beloved How to Train Your Dragon franchise into unique VR experiences.

Speakers

Joanna Popper

Senior Media, Ent & Emerging Tech Exec , Consultant

Elvin Korkuti

Sr. Software Engineer , DreamWorks Animation

Gil Zimmerman

VR Director , DreamWorks

Christina Lee Storm

Manager of Virtual Production (NLAB) , Netflix

Kurt Mattila

Creative Director , Walmart Labs

Description

Topics to be covered:
• What are the key factors that entertainment venues are looking for in a VR attraction?
• Design considerations for LBE providers & end-users
• Deciding between Road-shows vs Brick & Mortar Location. Is one better than the other?
• Marketing strategy for LBE venues
• Where is the industry going?
• What hurdles are we facing?

Speakers

Leila Amirsadeghi

Principal Program Manager , Microsoft

Joanna Popper

Senior Media, Ent & Emerging Tech Exec , Consultant

Aaron Pulkka

AR/VR Program Director , Amber

Selma Sabera Ruzdijic

EXECUTIVE PRODUCER , MEOW WOLF

Ned Atkins

Senior Consultant , LBE News

Daisy Berns

Sr. BD - Games , PICO XR

Description

Augmented Reality (AR) has the potential to be the future of entertainment by igniting imaginations and unlocking entirely new, valuable ways for humans to interact with each other. Imagine visiting Dolores Park and playing a game of virtual Jenga with everyone nearby, or learning about the First Transcontinental Railroad in school building a digital representation with classmates, or building a collaborative AR sculpture at the San Francisco Museum of Modern Art. These examples only begin to describe how AR has the potential to elevate the entertainment world by providing a new way for humans to interact with each other and the world around them.

2019 is set to be a watershed year for AR, and Anjney will discuss the importance of having the technology to support the anticipated massive mainstream adoption; he can also speak to the technology and best practices (for companies, creators, programmers, and others) that will make AR experiences an easily adopted, everyday part of our lives.

Speakers

Anjney Midha

CEO and Cofounder , Ubiquity6