Agenda

Description

In this opening keynote for the 12th annual AWE, Ori Inbar - the founder of AWE and Super Ventures - will welcome the XR Community to the first in-person AR or VR event in 2 years (!) and will highlight the industry's recent achievements as it enters the mainstream. Mr. Inbar will then share his vision for the next decade and call attention to the responsibilities and challenges we all share in ensuring the new wave of Spatial Computing is harnessed to fight humanity's existential threats to create an inclusive, just, and meaningful world worth living in.

Speakers

Ori Inbar

Co-Founder , AWE and Super Ventures

Description

Science fiction writers, filmmakers and futurists have warned for years about the potential for a dystopian future where technology has created a dark, uninviting, hostile world. John Hanke, the Founder and CEO of Niantic, is here to tell you it doesn’t need to go that way. If the metaverse contemplates leading our lives inside of a computer network, the Real-World Metaverse will use technology to improve our experience of the real world, enriching it with fun and magic, and helping people lead richer, more fulfilling lives. But before you can enhance reality, you need to understand reality, and Hanke will outline Niantic’s vision of empowering developers and creators around the world with the Niantic Lightship platform. Learning lessons from technology transformations of the past, it’s incumbent on all of us to be more inclusive of different communities and more intentional about anticipating the downsides - as well as the upsides - of technology that will shape society and our lives over the coming decades.

Speakers

John Hanke

CEO and Founder , Niantic, Inc.

Description

You’ve been told it works, you’ve seen it work, and maybe you’ve even made it work—but why does it work? Even enterprise developers and pilot champions do not always know the robust research that lives in the bones of their wonderful products, and to no fault of their own. The XR industry has somewhat overused valuable terms and frameworks (presence, immersion, transfer, embodiment, recall, DICE, etc.) for the worthy sake of speed of communication to the hoi polloi, but at the expense of breaking down the mechanics that would create a dialogue to push our products and pilots to the bleeding edge of efficacy. This I promise: the words you use will change your outcomes.

To that end, in this talk I’ll cover the aforementioned broad vocabulary, add some depth to each item with research and stories (near transfer, far transfer, embodiment congruency, contextual learning, Zone of Proximal Confusion, etc.), and end with a few practical examples of how these terms will very practically impact your simulation design and execution.

Speakers

Thomas Kauer

Innovation Digital Product Manager , Major Wealth Management Firm

Description

Billions of dollars are being invested to replace today's Zoom experience with a VR headset that enables us to collaborate in a metaverse. But do today's products solve real problems?

Learn how Campfire has focused on design and engineering to create an all new system for holographic collaboration. Campfire CEO Jay Wright will explain how Campfire devices and applications were designed to overcome adoption challenges of current AR and VR offerings, and deliver an experience that has been promised for decades and drives productivity for distributed teams.

Speakers

Jay Wright

CEO / Co-Founder , Campfire

Description

A detailed look into the making of Fictioneers’ and Aardman’s latest location-based AR experience, Wallace & Gromit: Fix Up The City. Hear from Ryan Measel, CEO and Co-Founder of a location-based AR platform, Fantasmo, who will talk about how creating a digital twin of the city for authoring the content, enabling occlusion, localizing devices, and overcoming the challenges of embedding AR features into cities in a new and pioneering way.

Speakers

Ryan Measel

CEO & Cofounder , Fantasmo

Description

The XR ecosystem continues to grow and expand as XR devices and services blur the lines between physical and digital. Join Hugo Swart, VP at Qualcomm Technologies, Inc., as he talks about the exciting future of AR.

Speakers

Hugo Swart

VP & GM, XR , Qualcomm

Description

It is inevitable that augmented reality will change the way we explore and interact with our world and although the field will continue to evolve, now is the time to get in, explore, and shape how you want to see it. Storytellers are defining what AR looks like today, and forging what the future will look like.

Speakers

Carrie Gotch

Adobe Aero Community Manager , Adobe

Description

NIantic is empowering creators to seamlessly and realistically bring virtual content into the real world, today with the new Lightship ARDK. Amanda Whitt, Product Manager for Lightship ARDK, and Pablo Colapinto, Head of Immersive at Nexus Studios, will share insights into how the Nexus team used Niantic’s Lightship ARDK to create the sample app developers can use to quickly learn the features and what's possible with the ARDK. With semantic segmentation, meshing, and multiplayer tools, you can bring your vision for more dynamic and engaging digital experiences to life with AR.

Speakers

Pablo Colapinto

Head of Immersive , Nexus Studios

Amanda Whitt

Product Manager - AR Platform , Niantic, Inc.

Description

Learn how Medtronic built a framework to introduce Augmented Reality (AR) to their teams. The goal is to involve and align different stakeholders by showing AR-as-a-solution instead of technology hype. William Harding, Peter Tortorici (both Medtronic)and Dirk Schart (REFLEKT) will use the example of Training Guides to show the framework and impact of the solution.

Medtronic’s AR Training Guides reduce onboarding times by 50%.They will deep dive into the operator onboarding with the example of the EPIX use case to show you exactly how the switch to AR Training guides transformed the way they work in their facilities.What’s more, they will give you the full understanding of how Medtronic made it to their scaled rollout – all the way from the initial problem and project planning, to pilot, and then full deployment as well as the results they are now seeing.Here's what we will talk about:

• Medtronic Use case – Why were AR Training Guides deployed?
• Daily Usage – See what the Medtronic AR Training Guides look like and how operators use them in a normal day
• Benefits – What results are the facilities seeing after implementing AR Training Guides
• Framework - How easy is it to enable teams to use new technologies?

Speakers

William Harding

Distinguished Technical Fellow , Medtronic

Dirk Schart

Chief Marketing Officer & President , RE'FLEKT

Description

Immersive experiences are about to become the new frontier of marketing, providing customers with more control over their experience and the ability to invite in and experience brands they love. With the looming fight for attention, brands need to understand the opportunities and threats: how to be discovered, how to be "invited in" as trusted partners in XR , and how to stay involved when consumers navigate their world with Augmented Reality as the information and experience layer. With new ways to access XR experiences, this panel will explore how consumers will use XR to engage with brands in a variety of ways - including potentially excluding them completely - and how brands should be approaching how to set themselves up for success in the near future.

Speakers

Linda Ricci

Business / Emerging Tech Strategy Consultant , Consultant

Sophia Moshasha

Podcast Host & DC Chapter VP , VR/AR Association

Keith Soljacich

Head of Innovation , Publicis Media

Joachim Scholz

AR Marketing Professor , Brock University

Description

For the 2021 edition of the annual AWE rooom AG created a 3D virtual experience depicting the four main areas of the event: Main Stage, Tracks, Playground and Auggie Awards. At the Main Stage, live streams of the keynotes can be viewed via a large screen. The Tracks area provides visitors with links to the different presentation agendas sorted by industry field. For the Playground stage, rooom Ag implemented “silver surfer” statues for visitors to interact with. A click on the statues links to the websites of the Playground participants. A special teleport feature allows user to easily switch between the different Playgrounds. Another highlight is the Auggie Award stage. Here, attendees can view the embedded video of all finalists, take a look at the award categories, or experience a 3D model of the award via AR. A live stream of the award ceremony will be presented here as well.

In addition, rooom added various information points for the audience to explore. A centrally placed virtual globe gives visitors information about all regional AWE NITES around the world. Annotations link to the respective event. Highlighted sponsor points for bronze, silver, gold, and titanium sponsors collect all information and links about the sponsoring organizations.

The virtual AWE venue grants easy access to all core areas right in the browser. Visitors can navigate the show floor via live avatars.

Description

The "old web" of information, centered on 2D static content with HTML/CSS as the dominant paradigm, is based on web technologies that are decades old now, and is poorly equipped to serve the needs of AR/VR and spatial computing. Currently, a number of exciting new open source initiatives are coming together to create a new open spatial paradigm for the web, with grammars of interaction suitable for blending the virtual with the real and supporting AI and ML safely and wisely, to create a web of perception and shared context. This talk will look at the philosophy, technologies, innovations and innovators, working on this critical mission for spatial computing.

Speakers

Tish Shute

Co-Founder , AWE

Description

Leading head-mounted displays deliver immersive visuals and audio, but they’re packaged with plastic controllers that are designed for gaming. Enterprise and government VR users need to use their hands naturally and feel what they see. The success of mission-critical VR applications in VR often depends on having sufficient realism and accuracy. Learn how a new generation of wearable products deliver true-contact haptics through a combination of detailed tactile feedback, force-feedback exoskeletons, and sub-millimeter motion tracking. Hear how application developers for enterprise and government have embraced this technology to improve virtual training, design, education and even robotics.

Speakers

Joe Michaels

Chief Revenue Officer , HaptX

Description

Mayo Clinic has a firm belief that the needs of the patient come first and a foundational culture that unites every health care provider, scientist, student, and trainee in a singular mission to provide hope and healing to the world. Through our education activities, we aim to develop the
workforce of the future and lifelong learners who are trained on new models of care delivery, and ready to keep pace with changes in technology over their careers.
As we move forward in a bold new direction, Mayo Clinic aims to bridge excellence in education and clinical practice across our enterprise by investing in immersive technologies to deliver one- of-a-kind educational and training experiences.
It's important to recognize that Mayo Clinic has 3 campuses in 3 states (AZ, FL, and MN) with 65,000+ staff and a College of Medicine & Science that includes 5 distinct schools (School of Graduate Medical Education, Alix School of Medicine, School of Health Sciences, Graduate School of Biomedical Sciences, and School of Continuous Professional Development) with 4500+ active learners in 410+ subspeciality programs.
In this talk we will discuss Mayo Clinic’s current journey to strategically deploy Extended Reality (XR)-enabled education across our vast and diverse learner populations (i.e., surgical/medical trainees, staff, medical students, nurses, technicians, therapists, and patients). Additionally, we will provide insights into our preliminary work to utilize XR intraoperative navigation of patient-specific 3D data in the operating room using an expert-novice proctoring approach. Lastly, we will overview our new, bold-thinking strategy for establishing proper governance and collaborate leadership in an agile organization that is always learning and evolving — and moving fast — to expand knowledge and create new capabilities that will help transform health care delivery on behalf of patients.

Speakers

Jonathan Morris

Neuroradiologist , Mayo Clinic

Bob Morreale

Division Chair, Experiential Learning , Mayo Clinic

Description

Today Adidas demonstrates once again why they are an innovation powerhouse by completely disrupting their design process through the use of immersive technology. They implement a new workflow that empowers their teams to digitally work together on 3D concepts in space by jumping into the same virtual studio in Gravity Sketch and collaborating from any location around the globe. As futuristic as this might sound, it is actually a thing of the present, and the first sneaker designed in virtual reality is already on the market.
The ease of use of the tool and the fact that people create and communicate in space, pushes cross-disciplinary collaboration to the next level, from design, marketing, all the way to the developers in China, their teams can now have faster decision making due to the understanding of the 3D form at the ideation phase and throughout the entire design process. Collaborative 3D sketching accelerates creative iteration and presents the company with a new era of opportunities in end-to-end digital integration.
Join Gravity Sketch co-founder& CXO and Adidas designers on a talk on the revolution of the sportswear design process and how this technology has allowed them to take their products to the next level.

Speakers

Arnau Sanjuan Roman

Design Director Footwear Innovation , adidas AG

Pascal Scholz

Footwear Designer , adidas AG

Daniela Paredes Fuentes

Co-founder & Director , Gravity Sketch

Description

How do you experiment with XR in the Immersive and Location-Based Experience Space? Join Meow Wolf's CTO Barbara Ford Grant as she shares the history of Meow Wolf's POV on XR, and how Meow Wolf has integrated XR through a variety of real-time interactive technologies that allow participants to further engage a dive deep into our narrative experiences, including RFID gamification, AR simulations, and multi sensory "memory storms," all the while aligning XR with a mission and commitment to connect to our community.

Speakers

Barbara Ford Grant

Chief Technology Officer , MEOW WOLF

Description

Snapchat Lenses have taught a whole generation how to use augmented reality to express themselves, learn about the world, and even get things done. But behind the Lenses are Snap’s powerful tools to build AR experiences and a vibrant, global community that’s pushing the boundaries of what’s possible in AR. Join Snap AR leaders as they discuss how AR creators, developers, and partners can tap into the power of Snap’s camera products to build the next generation of AR.

Speakers

Sophia Dominguez

Head of AR Platform Partnerships , Snap, Inc.

Carolina Arguelles Navas

Head of AR Business Strategy , Snap, Inc.

Kimberlee Archer

XR Evangelist , Snap, Inc.

Description

As we embark on our digital transformation, the digital twin has become a more central focus in our strategy. Enterprises with distributed facilities, regardless of how many or few, are challenged to digitalize because our workflows are spread across too many unintegrated platforms. Allow me to share our vision, our journey, the wins, and the pitfalls as we forge ahead into the METALverse with Beamo.

Speakers

Minseok Chae

Chief Digital Officer , SeAH Changwon Integrated Special Steel

Description

Many brands have embraced Augmented Reality advertising on platforms such as Facebook, Instagram and Snapchat for the power it gives audiences to try their products on virtually. But AR commerce is about so much more than the virtual try-on. When done right, AR can serve the entire marketing funnel, from fun, compelling experiences that redefine how consumers engage with brands to viral advocacy campaigns that extend an advertiser’s reach and boost their brand awareness. In this talk, Camera IQ co-founder Allison Ferenci will discuss the secrets for creating AR experiences that impact the entire decision-making funnel.

Speakers

Allison Ferenci

CEO & Co-Founder , Camera IQ

Description

XR gaming brings a new level of immersive interaction, and multiplayer experiences can create the sense of amazing social presence. Chicken Waffle has built some of the top social XR content in the world, and has launched a new Indie XR Creator Fund to help innovative developers bring their content to market! Additionally, Chicken Waffle has been collaborating with some amazing location-based entertainment (LBE) partners like SPREE Interactive to bring new cutting-edge XR content to their locations with multiplayer arenas and gaming centers. This session will cover advanced development tips and publishing solutions for creating interactive cross-platform multiplayer XR experiences.

Speakers

Jonathan Nowak Delgado

CEO and Co-Founder , Spree Interactive

Finn Staber

CEO , Chicken Waffle LLC