Agenda

Description

While retail sales across the board have hit new lows, companies that have been able to pivot and provide superior experiences by harnessing the latest advancements in technologies like AR – are finding new, innovative ways to increase customer engagement and drive sales. Bollé was one such brand that quickly recognized trying on products virtually had a renewed appeal and saw the value in AR as a way to provide incredibly rich and realistic experiences.

Partnering with M7 Innovations and QReal, Bollé launched multiple ‘Try-On/Try-Out’ AR campaigns via Instagram in 2020 (one in June and one in October) and 2021 (one in May and one in September [link to come soon]). What people loved is that they could not only see how the glasses looked on, but also how the lens technology worked - the industry’s first ‘Try-Out’ AR experience. Paired with 3D models on their website that garnered an impressively high average dwell time of nearly 19 seconds, Bollé proved they can progress past the ‘fun’ of AR and make something functional for their customers in their e-commerce journey.

As an additional proof-point, Bollé retail partner Dick’s Sporting Goods saw January 2021 sales of Bollé products up 456% YOY (all digital), which is impressive as there wasn’t even a pandemic to contend with in January 2020. The key differentiator was the AR lens experience that was created, the Google Swirl ad unit that drove traffic to the Dick’s page, and a little paid media to support these two things.

Speakers

Matt Maher

Founder , M7 Innovations

Chris Abbruzzese

VP, Trade Marketing , Bollé Brands

Mike Cadoux

General Manager , QReal Technologies

Description

AR and VR is one of the most exiting new technologies that will have a big impact on business and enterprise over time. Although some see these technologies having slow adoption in mainstream enterprise, it turns out that major segments of the enterprise, especially CRM, Field Service and Training, are seeing rapid interest and serious adoption within all types of CRM IT Programs.
Mr Goldenberg, a noted expert and author on CRM and Mr Bajarin, a well known technology analyst, will share how AR and VR is already being used in large enterprises around the world, and share some of the most successful enterprise based CRM implementations that utilize AR and VR to add greater value to their customers.

Speakers

Tim Bajarin

President , Creative Strategies

Barton Goldenberg

President , ISM Inc.

Description

The global number of mobile augmented reality (AR) users is set to reach 2.4 billion by 2023, a rise of 2.2 billion from the 200 million seen in 2015, new data suggests. With the rapidly growing demand, retailers face a new challenge: how to efficiently produce AR-ready 3D models at scale. During this session, CGTrader’s CEO Dalia will be sharing these critical insights – everything from rewiring an entire organization to work with 3D to building out QA processes at scale.

Speakers

Dalia Lasaite

CEO , CGTrader

Description

At REI we have been very busy leveraging XR solutions to display some of our products in augmented reality, and in providing immersive 3D captures of some of our stores. But we have a greater vision for how we can leverage this technology to help us be better enterprise operators and as a means to aid our millions of members in getting out and exploring their natural surroundings. I’d like to share with you some of the XR initiatives that are currently in-flight and present some ideas on what our collective futures might look like with these emerging technologies.

Speakers

Alex Goldberg

XR Innovations , Blue Origin

Description

3D assets are being deployed everywhere: in e-commerce, marketing, product design, architecture, learning, education, professional training, and art. Pervasive 3D presents great opportunity to the content development community, because it represents a growing cross-industry marketplace for their skills but it also presents specific challenges. When products and assets are being deployed everywhere, they must work anywhere: on any operating system, any platform, and any device. In the e-commerce business model, the entire value chain can leverage 3D assets at scale if they can make them reusable and consistent.

This panel brings together experts from each part of the e-commerce value chain from retailer to content creator to 3D developer to tool provider to discuss how to build a scalable 3D production pipeline and the impact of 3D and XR on the e-commerce evolution. Panelists will share case studies and talk about how 3D and XR are changing consumer expectations from the moment of conception with product development and design, to pre-commerce, all the way through the entire pipeline to the post-purchase journey.

The panel will also explore what is possible by achieving the 3D-rich retail landscape through standardization of technology. Panelists will talk about their ongoing work with open standards to resolve longstanding challenges, how artists, developers, agents, retailers, and content creators can incorporate existing tools and guidelines into their workflows, and what can be gained from investment in XR. Panelists, all members of The Khronos Group's 3D Commerce Working Group, will discuss what the problems with creating, distributing and storing 3D and XR assets, what solutions exist today, why they are investing in 3D, and the vision for the future where 3D and AR content is leveraged for machine learning, production and more.

Speakers

Amra Tareen

CEO , ALL3D

Yehiel Atias

CEO & Co-Founder , Hexa3D

Dalia Lasaite

CEO , CGTrader

Max Limper

CEO , DGG

Jonathan Wade

Product Manager, Media & AR/VR , Shopify

Aurélien Vaysset

CEO & Co-Founder , Emersya

Description

JLG is the world’s leading designer and manufacturer of access equipment. We deliver powerful, versatile equipment, along with unsurpassed training, service, and technologies. As the access industry leader, we feel it is our responsibility to innovate to advance the job site of tomorrow, today. Our approach to innovation is customer-inspired, enabling us to bring to market valuable solutions that provide tangible performance, productivity, and uptime benefits to our customers. The JLG Connected Solutions and Technical Publications team, identified augmented reality, a quickly emerging technology, as one that could help eliminate multiple customer pain points in the access industry.

There were two main challenges JLG set out to solve with the use of augmented reality. The first was the need for customers, primarily heavy equipment contractors who rent aerial lifts, to know what machine/s or accessories were needed for specific jobs. JLG currently offers a product portfolio of 150+ products with many configurations. While rental companies are oftentimes familiar with the full depth of offerings, those that rent from these companies are not. The second challenge was to find a solution for transitioning from traditional paper manuals to something more user-friendly and easier to access on the go.

In the fall of 2018, JLG engaged with AR/VR software development company, Futurus, to bring their vision for a more connected future to life. Ultimately, the solution would provide far more than the initial two challenges it set out to solve.

The award-winning app is designed to provide efficient on-site management tools for JLG machine operators and technicians. The app includes Machine Visualization, Accessory Visualization, Decal Viewer, Operation Guidance, and Machine Inspection Assistance modules. These tools provide JLG customers easy access to view machine and accessory options, perform inspections, and understand machine decals and controls, all while using augmented reality technology via a downloadable app.

This session will leave attendees with the following takeaways:

• How to gain visibility while championing immersive technology within a large organization.
• Considerations for prototyping and production before you start your own project.
• Options for leveraging various types of immersive content in one cohesive experience.

Speakers

Annie Eaton

CEO , Futurus

Korry Kobel

Director of Product Development, Connected Solutions , JLG Industries Inc

Description

In this session, you will learn what global brands are doing to prepare for the Metaverse. You'll see examples of how fashion, consumer packaged goods, and auto brands are inspiring consumers to virtually interact with and try-on products. You'll also learn how real-time 3D workflows are used to create hyper-realistic assets and experiences with more efficient workflows.

Speakers

Raffaella Camera

Head of Brands , Epic Games - Unreal Engine

Description

In this joint talk with Epic Games and German mixed-reality studio NSYNK, we showcase enterprise AR apps, using VisionLib’s Model Tracking in Unreal Engine for best-in-class XR experiences. VisionLib for Unreal makes a good fit and opens new opportunities for the XR developer community and enterprises, as it expands the choice of providers of 3D real-time engines for XR experiences.
We’re giving exclusive insights on the Porsche Taycan AR Event App, the first broadcast-quality AR app for journalists. Launched in early 2021, it brought the visual quality and precision otherwise only known from broadcast solutions to a mobile phone – for content creators to explore the technical features of Taycan augmented directly on the vehicle and, at the same time, to produce high-quality media content for reporting. The project has received a lot of attention on social networks and in the media.
VisionLib was one of the first SDKs, who made model tracking available to AR developers early. It has become a de-facto standard tracking technique. For good reasons: it's the only technique for enterprise-grade marker-less object tracking, is reliably precise, can handle object movement and remains working under changing or even adverse light conditions.
When it comes to uncompromised results, Unreal Engine is the state-of-the-art real-time engine and editor with photorealistic rendering, lifelike animation and much more – on an open, extensible platform that won't tie developers down.

Speakers

John Buzzell

Enterprise Lead, Unreal Engine , Epic Games - Unreal Engine

Jens (Duplicate) Keil

Co-Founder, Head of Product Experience , Visometry GmbH / VisionLib

Description

The pandemic disrupted prospective students and their families from the college campus visit, one of the most impactful experiences for those students and their families. A meaningful visit experience helps students imagine their lives at a university setting and sets the stage for students’ long-term success. Yet what happens when in-person visits and tours with guides can’t happen?
Close to 70k people visit the University of Texas at Austin every year, consisting largely of prospective students and their family and friends. In early 2020, the University of Texas at Austin opened their new Welcome Center, yet no one came because we were all at home. In partnership with The Texas Immersive Institute, UT Admissions wanted to better connect with digital first families. With the use of 8th Wall WebAR, Texas Immersive faculty and students reimagined the prospective UT Austin Longhorn experience. This panel will offer insights into the project's experience from the personalized AR Mailer sent to the home, to extending the on-campus tour with a location-based AR game, and an opportunity to capture the memory with an AR photo booth at the Welcome Center.

Speakers

Erin Reilly

Professor/Founding Director, Texas Immersive Institute , University of Texas at Austin

Simon Quiroz

Filmmaker / Educator , University of Texas at Austin

Description

Ulta Beauty, one of Fast Company’s most innovative retailers of 2020, is a proud leader in the AR space. The retailer acquired two startups as part of its strategic approach to AR and continues to prioritize in its talented, in-house Digital Innovation team. In this session, learn more about the nation’s largest beauty retailers’ bold, engaging AR journey, challenges and strategies to scale, as well as a look at what’s next.

Speakers

Agustina Sartori

Sr Director Digital Innovation , Ulta Beauty