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Creating a New Reality with Snapdragon Today

May 31

01:55 PM - 02:20 PM

Description

Creating a new reality with Snapdragon Powered Devices: Join Said Bakadir, Sr Director of XR Product Management at Qualcomm Technologies, Inc. as he leads a lively discussion with XR OEMs about the challenges they face and the successes they have achieved in XR.

Speakers

General Manager, XR & Metaverse , Lenovo
Sr. Director, Product Management , Qualcomm
VP, Sales and Marketing , DigiLens
Director of XR Technology , OPPO

Related Sessions

May 31

11:00 AM - 11:25 AM

Description

Soon, we will be able to use 5G and visual positioning system (VPS) technology to create immersive applications in a city-scale environment. Such dynamic XR applications on city scale will rely on extreme wireless performance and network awareness. Jasmeet and Matias will emphasize and explain how Ericsson is collaborating with the XR startup ecosystem and players like Immersal via its Startup5G program to help creators and brands understand wireless network capabilities and to scale up these applications and create a vibrant XR ecosystem that can drive economic growth and enhance the user experience for everyone. They will also describe the interesting business potential of technology like 5G and VPS for location-based services, such as navigation and advertising in real world metaverse.

Speakers

Head of Ericsson ConsumerLab , Ericsson
CEO , Immersal
May 31

11:30 AM - 11:55 AM

Description

Join the RP1 team to find out how to build your immersive applications faster and deploy instantly to a global audience. Discover how RP1’s new integrated service and protocol architecture delivers a massively multi-user metaverse. Learn how real-time scale and streamable content pipeline enables you to start developing easily.

The RP1 team will show how developers use early-access SDK to create their own tools, services and immersive experiences that already support 100,000 simultaneous VR users in a single, shared world. And how you, too, can get multiplayer and spatial audio out of the box without the restrictions of current siloed platforms.

Speakers

System Architect , Rp1
CEO & Co-founder , Rp1
May 31

01:25 PM - 01:50 PM

Description

With various companies announcing their support for WebXR, there is an acute need to understand its advantages and disadvantages. How does performance and visual fidelity compare? How do you monetize? Can you even build big projects on the web?

In their talk, Jonathan Hale, CEO & founder of Wonderland, and Lydia Berry, COO of “The Fitness Resort” will answer your pressing questions about VR, AR and MR on the web.

Speakers

CEO & Founder , Wonderland Engine
Chief Operations Officer , The Fitness Resort
May 31

02:25 PM - 02:50 PM

Description

The AR landscape allows us to create unique experiences, but sometimes, we face platform limitations and constraints. Over the years we learned that it doesn’t mean having a lesser result. Your AR experiences could even be greater if you pick the right battles to fight.

We will go over a few projects from The Electric Factory that showcases how shaders, UV tricks, and procedural animations could add more value to your experiences.

We will dive into Talita Hoffman’s project, a 20 feet mural at Meta’s Brazil office with nine fully animated spaces living together in a single AR Filter. With the help of custom-built shaders and procedural animation, we delivered this experience under 3.7 MB with sound design included.

We will also revisit the SpaceJam AR project, a fully animated 360 panorama with 15 animated characters. With procedural animations and a series of UV tricks, we delivered an engaging experience under 1.7 MB with outstanding results.

Let us show you how to augment your reality with the best hacks in the business.

Speakers

Creative Technologist Officer , The Electric Factory | Creative Innovation Company
Client Solutions Manager , Meta
May 31

02:55 PM - 03:50 PM

Description

Realistic-looking materials are essential to creating virtual worlds that are tactile and inviting. Creating believable materials for 3D objects is a complex problem with several approaches, many of which are either prohibitively difficult to master or unsuited for transmission over the web. Over the past decade, however, Physically Based Rendering (PBR) has emerged as an artist-friendly, intuitive, expressive, and robust technique for adding material attributes to 3D objects.

As part of its stewardship of the glTF standard, the file format known as the “JPEG of 3D,” The Khronos Group has created formal specification extensions for a variety of PBR materials. In this session, members of the 3D formats working group will present the latest waves of PBR extensions, explaining what they can achieve and best practices for using them to create 3D assets. They’ll also discuss how to test for model performance consistency across 3D viewers.

Speakers

3D SME / Generalist , Amazon
Staff Software Engineer , Google
Retail Emerging Technology Automation Engineer , Consultant
President , Daly Realism