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May 31

02:25 PM - 03:20 PM


This panel features both the client and the agency that created a compelling AR activation leveraging story-telling, serialized content, and both in-person and virtual events to connect with developers.

This innovative campaign used web-based AR to help drive engagement at a virtual event, offering up a gamified and educational interactive experience featuring 'Chuck' - a sarcastic and snarky block character that led the user through the experience. The campaign further evolved by engaging in-person, conference attendees with booth-activated AR experiences that further told Chuck's story.


Partner Marketing Director , Intel
CEO , Rock Paper Reality
Immersive & Strategic Comm. Instructor , University of Oregon
Senior Event Program Manager , Intel