Agenda

Description

We will delve into the common pitfalls and drawbacks of using augmented reality in advertising. We will explore how brands and marketers can make AR campaigns more effective and user-friendly, and discuss the importance of considering the target audience and brand message when implementing AR technology. Join us to learn how these lessons can be applied to new ways of advertising and to the emerging field of AR books and education, and discover how to create engaging and meaningful experiences for users.

Speakers

Ioana Carp

Brand Strategist , SQUARS

Description

Listen in on a conversation with Meta & Immerse as they discuss the opportunities & pitfalls that come with building a virtual world focused on education. This will be both a lively and candid conversation sharing their behind the scenes experience pioneering cutting edge technology and learning how to balance pedagogical efficacy, quality user experience and scaling a go-to-market strategy.

Speakers

Description

svarmony revolutionizes indoor navigation with aryve, the cutting-edge augmented reality platform that is transforming the way we explore and experience indoor spaces.

In this presentation, we will delve into the breakthrough technology behind the aryve and how VPS systems have a high potential for disrupting industries, improving user experiences, and generating new business opportunities.

Join us as we navigate the uncharted territory of AR indoor wayfinding and unveil the possibilities it offers.

Speakers

Sascha Kiener

Founder & Owner , svarmony Technologies Inc.

Description

Join us for a thought-provoking panel discussion on the impact of extended reality (XR) on the fashion industry and its implications for brands and user engagement. Our panel of experts will delve into the ways in which XR technology is changing the fashion landscape and how it is being used to enhance the shopping experience for consumers. We will also explore the potential for XR to increase sustainability in the industry by reducing the need for physical products, as well as its impact on supply chain management and production processes. Don't miss this opportunity to gain insights and understanding of the future of fashion in the XR era.

Speakers

David Robustelli

Creative Technologist , Beyond

Skye Featherstone

Head of AR Enterprise Product Strategy , Snap, Inc.

Celine Tricart

President, Co-Founder , Coven

Nelly Mensah

VP of Digital Innovation , LVMH

Description

The landscape around us is changing - VPS solutions open possibilities for location-based experiences for tourists, shoppers, sport event visitors - everyone who is out and about. How to tackle that challenge and make those experiences engaging - Juha Lystilä and Pablo Colapinto will discuss this in their presentation.

Speakers

Pablo Colapinto

Head of Immersive , Nexus Studios

Juha Lystila

VP, Sales, Americas , Immersal

Description

Digital twins are virtual models of real world objects, and can be used a variety of fairly well-known ways, from product design to sales and marketing. But the digital twin has even more talents at many points along the consumer journey. The development of immersive commerce has forever changed the definition of “attribution model,” and the digital twin is a powerhouse within it. 3D experts Cynthia Maller from Walmart and Ashley Crowder from VNTANA will highlight some of the new and positive ways in which digital twins can be given credit in the enterprise arena.

Speakers

Ashley Crowder

CEO, Co-Founder , VNTANA

Description

We take a deeper look at how large brands are leveraging immersive technology, metaverse communities, and budding AI to establish meaningful connections with their customers and also their teams.

Speakers

Phil Sage

Sr. Dir. Design & Innovation HUB , PepsiCo

Lee Kebler

Director , Journey

Josh Shabtai

Sr. Director, Innovation Labs Ecosystem , Lowe's Companies

Rich Beaudrie

Learning & Development, Digital Learning , Chick-fil-A

Description

Gamification is a rapidly growing trend for brands seeking to connect with their customers in more
engaging ways. By incorporating XR (Extended Reality) technologies into marketing campaigns,
companies can create captivating and interactive experiences that leave lasting impressions on
their target audiences.

In this session, Gospooky will delve into the vast potential of incorporating gamification and XR
into brand campaigns across various industries, using virtual worlds, augmented reality, and
gaming. We will present case studies that demonstrate how cutting-edge brands are already
leveraging XR to create unforgettable experiences that captivate their customers.

From virtual treasure hunts and AR-powered scavenger hunts to immersive brand activations and
gaming apps, attendees will learn how to add gamification elements to their marketing strategies.
We will discuss the advantages of different approaches and share best practices for effective
implementation.

Take-away

Participants will leave this session with a deeper understanding of the potential of gamification
and XR across various industries, as well as a roadmap for integrating immersive experiences into
their own campaigns.

Speakers

Tim van der Wiel

Founder , GoSpooky

Description

Experts in WebAR discuss successful marketing and interactive use cases with some of the top brands/IPs.
Adam Sidwell: Founder at Future House Studios
Joe Gabriel: Developer Relations Lead at Niantic
Jason Steinberg: Managing Partner at Pretty Big Monster
Sharon Seitz: Head of Product at Trigger Global

Speakers

Lani Bertino

VP of Production , Trigger XR

Joe Gabriel

Developer Relations Lead , Niantic

Adam Sidwell

Head of Studio , Future House Studios

Jason Steinberg

Managing Partner and Co-Founder , Pretty Big Monster

Description

Subtitle: A practical manual for blending physical and digital experiences in brand communication.

In the age of Digital Fashion, Beauty, and the Metaverse, it's crucial to distinguish effective instruments that drive sales from non-scalable hype bubbles. Experience has shown that the so-called Metaverse is not entirely about virtual worlds but about blending real-life experiences and digital content.

This talk covers:

- analysis of our new cases at the intersection of XR and offline - AR Mirrors for Mugler and Semi-digital Clothing collection for Bershka

- review of concrete outcomes that we received - awareness, audience engagement, and sales growth

- the best and proven to be effective XR setups for offline and practical manual for their implementation

Attendees will also learn essential, immediate action steps to take advantage of XR for offline and receive measurable and substantial sales growth.

Speakers

Dmytro Kornilov

Co-founder/CEO , FFFACE.ME

Description

Coca-Cola has always been in the experience-making business — the simple pleasure of drinking an ice-cold Coca-Cola is timeless and ubiquitous in its appeal. But how does a company with a 130-year-old brand and physical products grounded in the analog world translate and transform that experience into the digital domain?

Join Benny Lee, global manager of digital design at Coca-Cola, in this fascinating session to discover:

- How Coca-Cola continues to craft authentic and meaningful experiences with innovative 3D technology and digital touchpoints covering AR/VR, NFT, and Metaverse.

Speakers

Benny Lee

Global Manager of Experiential Design , Coca-Cola

Description

E-commerce is the beachhead of the metaverse. Virtual try-on, AR and 3D room design tools, and a rising marketplace for purely digital items are changing both how people shop and what they shop for. Built for interoperability and optimized for web-based applications, the glTF standard remains the best transmission solution for multi-platform e-commerce assets – but to meet the challenges of the open metaverse, it must evolve. The open glTF standard, the “JPEG of 3D,” was built to meet the need for interoperability, and it is evolving to address the next generation of e-commerce use cases.

In this session, members of the asset creation and retail communities will discuss the gaps between the built-in capabilities and attributes of the most common 3D asset format, and current and emerging e-commerce requirements. We’ll examine use cases and discuss the challenges of current approaches. Finally, we’ll explore new extensions under development for glTF, including interactivity, behaviors, and the ability to assemble multiple assets into a single scene. Our panelists will share demonstrations of the kinds of experiences retailers will soon be able to offer cross-platform. You’ll leave inspired, with new ideas for your e-commerce platform and strategies to implement them using cost-efficient, interoperable standards-based assets.

Speakers

Mike Festa

Vice Chair of 3D Commerce , Khronos Group

Amra Tareen

CEO , ALL3D

Ashley Crowder

CEO, Co-Founder , VNTANA

Daniel Frith

Chief Creative Officer (CCO) , London Dynamics

Description

Coming Soon!

Speakers

Navjeet Chhina

CEO , Genius Ventures

Description

Many of us are enthusiastic about AR and commerce — but is it truly inevitable? In this talk, Auki Labs' Head of Product Neil Redding leads us on an exploration of the near future of cities, why location is everything, the accelerating growth of ecommerce vs physical retail, and how AR will finally enable what commerce is truly about.

Speakers

Neil Redding

Head of Product , Auki Labs

Description

Though tech giants like Netflix, Microsoft, and Google are pressing pause on metaverse ambitions in light of economic headwinds and spiraling hype cycles, spatial data is powering virtual environments that drive real benefits and practical utility for enterprise functions and consumer applications. Yet creating an immersive, effective, and agile spatial lake—deep enough to power the metaverse—requires three key functional layers to (1) create and manage, (2) build and operate, and (3) deliver and interact at scale. In this panel, spatial computing expert David Randle (Global Head of Spatial Computing GTM at AWS) moderates a panel with meta-world-makers Josh Rush (CEO at Surreal Events), Ryan Smith (Head of Product at RapidCompact by DGG), and Dan O’Brien (GM Americas at HTC VIVE) to discuss the formula for creating a “Spatial Lakehouse” solution strong enough to make the metaverse matter to employees, clients and consumers alike.

Speakers

Dave Randle

Principal GTM Specialist | Spatial Computing , AWS

Josh Rush

Co-Founder & CEO , SURREAL EVENTS

Dan O'Brien

HTC Vive Gen. Mgr. | President Americas , HTC Vive

Ryan Smith

Head of Product , DGG